Castle Parcels vs DHL:Which is more popular by branded search in New Zealand?
In August 2026, DHL had more branded searches than Castle Parcels among courier and parcel delivery companies in New Zealand. DHL was estimated to have 48.9K branded searches compared to Castle Parcels’ 1.3K, and held a 9.8% Share of Search versus Castle Parcels’ 0.27%.
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Which is more popular in search, Castle Parcels or DHL?
Compare courier, parcel, and freight delivery companies serving New Zealand senders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DHL, Castle Parcels. The figures are in the table below the chart.
View monthly share of search table
| Month | NZ Post | NZ Couriers | DHL | Aramex | Mainfreight | Post Haste | CourierPost | Castle Parcels |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 9.7% | 9.4% | 11.8% | 6.1% | 2.9% | 2.7% | 0.32% |
| Nov 2025 | 58.5% | 9.8% | 8.7% | 10.1% | 6.9% | 3% | 2.7% | 0.32% |
| Dec 2025 | 60.6% | 10.2% | 8.7% | 9% | 5.2% | 3.1% | 2.8% | 0.32% |
| Jan 2026 | 61.7% | 8.4% | 8.9% | 9% | 5.9% | 3% | 2.8% | 0.33% |
| Feb 2026 | 62.3% | 8.8% | 9.3% | 7.7% | 6.5% | 2.7% | 2.4% | 0.28% |
| Mar 2026 | 59.4% | 10.1% | 10.2% | 8.4% | 6.1% | 3.1% | 2.4% | 0.26% |
| Apr 2026 | 59.7% | 10.3% | 10% | 8.7% | 5.7% | 3.2% | 2.3% | 0.27% |
| May 2026 | 58.8% | 9.9% | 10.4% | 8.4% | 6.3% | 3.2% | 2.7% | 0.31% |
| Jun 2026 | 58.7% | 10.2% | 9.8% | 10% | 5.6% | 3.1% | 2.3% | 0.26% |
| Jul 2026 | 56.5% | 11.4% | 10.8% | 9.7% | 5.9% | 3% | 2.4% | 0.3% |
| Aug 2026 | 60.6% | 10.4% | 9.8% | 8.7% | 5.4% | 2.7% | 2.2% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Castle Parcels and DHL comparison changed over the last 12 months?
3 findings
- DHL was ahead of Castle Parcels in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Castle Parcels’ estimated Share of Search among courier and parcel delivery companies in New Zealand moved from 0.32% to 0.27%, and its estimated monthly branded searches moved from 1.7K to 1.3K.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier and parcel delivery companies in New Zealand moved from 9.4% to 9.8%, and its estimated monthly branded searches moved from 50.3K to 48.9K.
How did search popularity change for New Zealand courier and parcel delivery companies in August 2026?
2 changes
In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%.
Estimated monthly branded searches for Castle Parcels in New Zealand fell 20.2% over 11 measured months, from 1.7K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Castle Parcels’ and DHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castle Parcels
4 branded search terms
- Castle Parcels
- Castle Parcels couriers
- Castle Parcels near me
- Castle Parcels NZ
DHL
27 branded search terms
- Auckland DHL
- DHL
- DHL Auckland
- dhl com
- DHL courier Auckland
- dhl couriers
- DHL couriers NZ
- dhl ecom
- DHL Express
- DHL Express Auckland Airport
- dhl express pick up
- dhl freight
- DHL Hamilton NZ
- dhl logistics
- DHL Lower Hutt
- DHL Manukau
- dhl near me
- DHL New Zealand
- DHL NZ
- dhl online
- dhl shipping
- dhl supply chain
- DHL Tauranga
- DHL Timaru
- dhl tracking
- DHL Whangarei
- my dhl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.