Brandwave

Castle Parcels vs Mainfreight:Which is more popular by branded search in New Zealand?

In August 2026, Mainfreight had more branded searches than Castle Parcels among courier and parcel delivery companies in New Zealand. Mainfreight was estimated to have 27.1K branded searches compared to Castle Parcels’ 1.3K, and held a 5.4% Share of Search versus Castle Parcels’ 0.27%.

Share of Search among courier and parcel delivery companies in New Zealand in August 2026Which is more popular in search, Castle Parcels or Mainfreight?
Castle Parcels0.27%1.3K searches
vs
Mainfreight5.4%27.1K searches
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Which is more popular in search, Castle Parcels or Mainfreight?

Compare courier, parcel, and freight delivery companies serving New Zealand senders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Castle Parcels and Mainfreight among courier and parcel delivery companies in New Zealand, by month

Share of Search by month for Mainfreight, Castle Parcels. The figures are in the table below the chart.

View monthly share of search table
MonthNZ PostNZ CouriersDHLAramexMainfreightPost HasteCourierPostCastle Parcels
Oct 202557.1%9.7%9.4%11.8%6.1%2.9%2.7%0.32%
Nov 202558.5%9.8%8.7%10.1%6.9%3%2.7%0.32%
Dec 202560.6%10.2%8.7%9%5.2%3.1%2.8%0.32%
Jan 202661.7%8.4%8.9%9%5.9%3%2.8%0.33%
Feb 202662.3%8.8%9.3%7.7%6.5%2.7%2.4%0.28%
Mar 202659.4%10.1%10.2%8.4%6.1%3.1%2.4%0.26%
Apr 202659.7%10.3%10%8.7%5.7%3.2%2.3%0.27%
May 202658.8%9.9%10.4%8.4%6.3%3.2%2.7%0.31%
Jun 202658.7%10.2%9.8%10%5.6%3.1%2.3%0.26%
Jul 202656.5%11.4%10.8%9.7%5.9%3%2.4%0.3%
Aug 202660.6%10.4%9.8%8.7%5.4%2.7%2.2%0.27%
Sep 2026————————

How has the Castle Parcels and Mainfreight comparison changed over the last 12 months?

How did search popularity change for New Zealand courier and parcel delivery companies in August 2026?

  1. In August 2026, Mainfreight lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 5.9% to 5.4%.

  2. Estimated monthly branded searches for Castle Parcels in New Zealand fell 20.2% over 11 measured months, from 1.7K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Castle Parcels’ and Mainfreight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castle Parcels

4 branded search terms

  • Castle Parcels
  • Castle Parcels couriers
  • Castle Parcels near me
  • Castle Parcels NZ

Mainfreight

20 branded search terms

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight 2 Home
  • Mainfreight 2Home
  • Mainfreight Air & Ocean
  • Mainfreight Air and Ocean
  • mainfreight au
  • mainfreight com
  • Mainfreight Hamilton
  • Mainfreight logistics
  • mainfreight mainchain
  • Mainfreight near me
  • Mainfreight New Plymouth
  • Mainfreight NZ
  • Mainfreight price
  • Mainfreight shipping
  • Mainfreight Thames
  • mainfreight tracking
  • Mainfreight transport New Plymouth

How the Brand Demand Index is measured

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