Document storage and destruction providers in New Zealand:Which are most popular?
In September 2026, TIMG was the most searched document storage and destruction provider in New Zealand, accounting for 71.9% of all searches among the four providers we track. When we checked with ChatGPT and Google AI Overviews, TIMG and Iron Mountain showed up in every answer. Iron Mountain was recommended most often, coming first in two out of four responses.
TIMGShare of searches 71.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Iron MountainShare of searches 24.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Crown Information ManagementShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd- Docu-Store Records ManagementShare of searches 0.27%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top document storage and destruction providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, TIMG and Iron Mountain appeared every time. Iron Mountain was recommended most often, coming first in two out of four answers. TIMG was second, and Crown Information Management was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about document storage and destruction providers
4 answers
Asked ChatGPT
“Which document storage and destruction provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best document storage and destruction providers in New Zealand?”
Asked ChatGPT
“What's the best document storage and destruction provider in New Zealand for secure records?”
Searched Google, AI Overview
“document storage nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“secure document destruction”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which document storage and destruction providers do people search for most?
This chart shows how often people search Google for each document storage and destruction provider by name. Each line represents a brand's share of searches for all four document storage and destruction providers we track, month by month, from searches in New Zealand.
Share of searches by month for TIMG, Iron Mountain, Crown Information Management. The figures are in the table below the chart.
View monthly share of searches table
| Month | TIMG | Iron Mountain | Crown Information Management | Docu-Store Records Management |
|---|---|---|---|---|
| Oct 2025 | 68.2% | 29.3% | 2.3% | 0.32% |
| Nov 2025 | 67.7% | 29.4% | 2.5% | 0.32% |
| Dec 2025 | 68% | 28.2% | 3% | 0.75% |
| Jan 2026 | 67.9% | 28.9% | 2.8% | 0.31% |
| Feb 2026 | 64.5% | 32.6% | 2.5% | 0.35% |
| Mar 2026 | 66.5% | 29.4% | 3.5% | 0.63% |
| Apr 2026 | 66.9% | 29.2% | 3.1% | 0.77% |
| May 2026 | 69.4% | 25.4% | 4.9% | 0.33% |
| Jun 2026 | 71.1% | 25.2% | 3.3% | 0.33% |
| Jul 2026 | 63.4% | 32.4% | 3.9% | 0.35% |
| Aug 2026 | 68.2% | 28.6% | 2.9% | 0.32% |
| Sep 2026 | 71.9% | 24.9% | 3% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 2.7K | +25.5% | +3.7 points | |
| 2, held 2nd | 24.9% | 920 | +3.4% | -3.8 points | |
| 3, held 3rd | 3% | 110 | +22.2% | +0.1 points | |
| 4, held 4th | 0.27% | 10 | 0% | -0.1 points |
1.
TIMG71.9%
Held 1st. 2.7K estimated branded searches, +25.5% vs prior month. Share +3.7 points.
24.9%
Held 2nd. 920 estimated branded searches, +3.4% vs prior month. Share -3.8 points.
Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among document storage and destruction providers in New Zealand?
4 brands
In September 2026, TIMG was the most searched among document storage and destruction providers in New Zealand, with an estimated 2.7K branded searches, 71.9% of all searches for the four we track. Iron Mountain is in 2nd place, 47 percentage points behind at 24.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| TIMG | 68.2% → 71.9% | 71.9%Sep 2026 | 63.4%Jul 2026 | 1st |
| Iron Mountain | 29.3% → 24.9% | 32.6%Feb 2026 | 24.9%Sep 2026 | 2nd |
| Crown Information Management | 2.3% → 3% | 4.9%May 2026 | 2.3%Oct 2025 | 3rd |
| Docu-Store Records Management | 0.32% → 0.27% | 0.77%Apr 2026 | 0.27%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand increased from 68.2% to 71.9%.
- Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand decreased from 29.3% to 24.9%.
- Across the 12 months ending September 2026, Crown Information Management’s share of searches among document storage and destruction providers in New Zealand increased from 2.3% to 3%.
- Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand peaked at 71.9% in September 2026 and was lowest at 63.4% in July 2026.
- Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand peaked at 32.6% in February 2026 and was lowest at 24.9% in September 2026.
- Across the 12 months ending September 2026, Crown Information Management’s share of searches among document storage and destruction providers in New Zealand peaked at 4.9% in May 2026 and was lowest at 2.3% in October 2025.
- Across the 12 months ending September 2026, Docu-Store Records Management held steady: its share of searches among document storage and destruction providers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand document storage and destruction providers in September 2026?
3 changes
In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%.
In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%.
Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
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