Crown Information Management vs Iron Mountain:Which is more popular?

Name: Crown Information Management vs Iron Mountain: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Iron Mountain had more branded searches than Crown Information Management among document storage and destruction providers in New Zealand. Iron Mountain had about 920 branded searches, while Crown Information Management had 110. Iron Mountain made up 24.9% of all document storage and destruction provider searches we track, and Crown Information Management accounted for 3%. When we asked ChatGPT and Google AI Overviews about document storage and destruction providers, Iron Mountain appeared in all four answers and Crown Information Management in three. Iron Mountain was mentioned before Crown Information Management in three out of four answers.

Among document storage and destruction providers in New Zealand in September 2026

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Top document storage and destruction providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Iron Mountain appeared in all four answers. Crown Information Management was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Iron Mountain was listed before Crown Information Management in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
TIMG	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Iron Mountain	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Crown Information Management	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Docu-Store Records Management	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4

TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about document storage and destruction providers

4 answers

Asked ChatGPT
“Which document storage and destruction provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best document storage and destruction providers in New Zealand?”
Asked ChatGPT
“What's the best document storage and destruction provider in New Zealand for secure records?”
Searched Google, AI Overview
“document storage nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“secure document destruction”
1. 1TIMG
2. 2Iron Mountain

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crown Information Management or Iron Mountain more popular in search?

This chart shows how often people search Google for Crown Information Management and Iron Mountain by name. Each line represents a brand's share of searches for all four document storage and destruction providers we track, month by month, from searches in New Zealand.

Crown Information Management and Iron Mountain among document storage and destruction providers in New Zealand, by month

Month	TIMG	Iron Mountain	Crown Information Management	Docu-Store Records Management
Oct 2025	68.2%	29.3%	2.3%	0.32%
Nov 2025	67.7%	29.4%	2.5%	0.32%
Dec 2025	68%	28.2%	3%	0.75%
Jan 2026	67.9%	28.9%	2.8%	0.31%
Feb 2026	64.5%	32.6%	2.5%	0.35%
Mar 2026	66.5%	29.4%	3.5%	0.63%
Apr 2026	66.9%	29.2%	3.1%	0.77%
May 2026	69.4%	25.4%	4.9%	0.33%
Jun 2026	71.1%	25.2%	3.3%	0.33%
Jul 2026	63.4%	32.4%	3.9%	0.35%
Aug 2026	68.2%	28.6%	2.9%	0.32%
Sep 2026	71.9%	24.9%	3%	0.27%

How has the Crown Information Management and Iron Mountain comparison changed over the last 12 months?

3 findings

Iron Mountain was ahead of Crown Information Management in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Crown Information Management’s share of searches among document storage and destruction providers in New Zealand moved from 2.3% to 3%, and its estimated monthly branded searches moved from 70 to 110.
Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand moved from 29.3% to 24.9%, and its estimated monthly branded searches moved from 910 to 920.

How did search popularity change for New Zealand document storage and destruction providers in September 2026?

2 changes

In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%.
Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Crown Information Management’s and Iron Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.