Brandwave

How popular isIron Mountain?

In September 2026, people searched for Iron Mountain by name about 920 times in New Zealand, about the same as the previous year. These searches made up 24.9% of all New Zealand document storage and destruction provider searches, placing Iron Mountain second out of four providers. When we asked both ChatGPT and Google AI Overviews about document storage and destruction providers, Iron Mountain appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Iron Mountain is the second most searched of 4 competitors and the most recommended in AI answers.

  1. TIMGShare of searches 71.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Iron MountainShare of searches 24.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Crown Information ManagementShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Docu-Store Records ManagementShare of searches 0.27%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top document storage and destruction providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Iron Mountain appeared in all four answers. Iron Mountain is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Iron Mountain1st
  2. TIMG2nd
  3. Crown Information Management3rd
  4. Docu-Store Records Management4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about document storage and destruction providers

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which document storage and destruction providers compete with Iron Mountain?

Iron Mountain against document storage and destruction providers in New Zealand, by month

Share of searches by month for TIMG, Iron Mountain, Crown Information Management. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGIron MountainCrown Information ManagementDocu-Store Records Management
Oct 202568.2%29.3%2.3%0.32%
Nov 202567.7%29.4%2.5%0.32%
Dec 202568%28.2%3%0.75%
Jan 202667.9%28.9%2.8%0.31%
Feb 202664.5%32.6%2.5%0.35%
Mar 202666.5%29.4%3.5%0.63%
Apr 202666.9%29.2%3.1%0.77%
May 202669.4%25.4%4.9%0.33%
Jun 202671.1%25.2%3.3%0.33%
Jul 202663.4%32.4%3.9%0.35%
Aug 202668.2%28.6%2.9%0.32%
Sep 202671.9%24.9%3%0.27%

  1. 1.TIMG

    71.9%

    Held 1st. 2.7K estimated branded searches, +25.5% vs prior month. Share +3.7 points.

  2. 2.Iron Mountain

    24.9%

    Held 2nd. 920 estimated branded searches, +3.4% vs prior month. Share -3.8 points.

  3. 3.Crown Information Management

    3%

    Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  4. 4.Docu-Store Records Management

    0.27%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Iron Mountain and its closest rivals

Every comparison with Iron Mountain

2 comparisons

How has branded search demand for Iron Mountain changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Iron Mountain in New Zealand held steady, from 910 to 920.
  • Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand decreased from 29.3% to 24.9%.
  • Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand peaked at 32.6% in February 2026 and was lowest at 24.9% in September 2026.

How did search popularity change for New Zealand document storage and destruction providers in September 2026?

3 changes

  1. In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%.

  2. In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%.

  3. Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are Iron Mountain’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Iron Mountain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iron mountain
  • iron mountain bins
  • iron mountain containers
  • iron mountain destruction
  • iron mountain digitization
  • iron mountain disposal
  • iron mountain paper
  • iron mountain paper shredding
  • iron mountain paper shredding company
  • iron mountain recycle
  • iron mountain scanning
  • iron mountain shredding
  • iron mountain shredding company

Do you work for Iron Mountain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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