Docu-Store Records Management vs Iron Mountain:Which is more popular?
In September 2026, Iron Mountain had more branded searches than Docu-Store Records Management among document storage and destruction providers in New Zealand. Iron Mountain had about 920 branded searches, while Docu-Store Records Management had 10. Iron Mountain made up 24.9% of all document storage and destruction provider searches we track, and Docu-Store Records Management accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about document storage and destruction providers, Iron Mountain appeared in all four answers and Docu-Store Records Management in two. Iron Mountain was mentioned before Docu-Store Records Management in every answer.
Who do people search for more?
Iron Mountain, about 92 searches for every 1 for Docu-Store Records Management
Who does AI mention more?
Iron Mountain, mentioned in every answer we collected
Who does AI recommend more?
Iron Mountain, named ahead of Docu-Store Records Management in every answer
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Top document storage and destruction providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Iron Mountain appeared in all four answers. Docu-Store Records Management was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Iron Mountain was listed before Docu-Store Records Management in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about document storage and destruction providers
4 answers
Asked ChatGPT
“Which document storage and destruction provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best document storage and destruction providers in New Zealand?”
Asked ChatGPT
“What's the best document storage and destruction provider in New Zealand for secure records?”
Searched Google, AI Overview
“document storage nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“secure document destruction”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Docu-Store Records Management or Iron Mountain more popular in search?
This chart shows how often people search Google for Docu-Store Records Management and Iron Mountain by name. Each line represents a brand's share of searches for all four document storage and destruction providers we track, month by month, from searches in New Zealand.
Share of searches by month for Iron Mountain, Docu-Store Records Management. The figures are in the table below the chart.
View monthly share of searches table
| Month | TIMG | Iron Mountain | Crown Information Management | Docu-Store Records Management |
|---|---|---|---|---|
| Oct 2025 | 68.2% | 29.3% | 2.3% | 0.32% |
| Nov 2025 | 67.7% | 29.4% | 2.5% | 0.32% |
| Dec 2025 | 68% | 28.2% | 3% | 0.75% |
| Jan 2026 | 67.9% | 28.9% | 2.8% | 0.31% |
| Feb 2026 | 64.5% | 32.6% | 2.5% | 0.35% |
| Mar 2026 | 66.5% | 29.4% | 3.5% | 0.63% |
| Apr 2026 | 66.9% | 29.2% | 3.1% | 0.77% |
| May 2026 | 69.4% | 25.4% | 4.9% | 0.33% |
| Jun 2026 | 71.1% | 25.2% | 3.3% | 0.33% |
| Jul 2026 | 63.4% | 32.4% | 3.9% | 0.35% |
| Aug 2026 | 68.2% | 28.6% | 2.9% | 0.32% |
| Sep 2026 | 71.9% | 24.9% | 3% | 0.27% |
How has the Docu-Store Records Management and Iron Mountain comparison changed over the last 12 months?
3 findings
- Iron Mountain was ahead of Docu-Store Records Management in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Docu-Store Records Management’s share of searches among document storage and destruction providers in New Zealand moved from 0.32% to 0.27%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand moved from 29.3% to 24.9%, and its estimated monthly branded searches moved from 910 to 920.
How did search popularity change for New Zealand document storage and destruction providers in September 2026?
1 change
In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Docu-Store Records Management’s and Iron Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Docu-Store Records Management
1 branded search term
- docu store
Iron Mountain
13 branded search terms
- iron mountain
- iron mountain bins
- iron mountain containers
- iron mountain destruction
- iron mountain digitization
- iron mountain disposal
- iron mountain paper
- iron mountain paper shredding
- iron mountain paper shredding company
- iron mountain recycle
- iron mountain scanning
- iron mountain shredding
- iron mountain shredding company
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