Brandwave

How popular isDocu-Store Records Management?

In September 2026, people searched for Docu-Store Records Management by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.27% of all New Zealand document storage and destruction provider searches, placing Docu-Store Records Management fourth out of four providers. When we asked both ChatGPT and Google AI Overviews about document storage and destruction providers, Docu-Store Records Management appeared in two of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Docu-Store Records Management is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. TIMGShare of searches 71.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Iron MountainShare of searches 24.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Crown Information ManagementShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Docu-Store Records ManagementShare of searches 0.27%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top document storage and destruction providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Docu-Store Records Management was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Docu-Store Records Management is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Iron Mountain1st
  2. TIMG2nd
  3. Crown Information Management3rd
  4. Docu-Store Records Management4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about document storage and destruction providers

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which document storage and destruction providers compete with Docu-Store Records Management?

Docu-Store Records Management against document storage and destruction providers in New Zealand, by month

Share of searches by month for TIMG, Iron Mountain, Crown Information Management, Docu-Store Records Management. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGIron MountainCrown Information ManagementDocu-Store Records Management
Oct 202568.2%29.3%2.3%0.32%
Nov 202567.7%29.4%2.5%0.32%
Dec 202568%28.2%3%0.75%
Jan 202667.9%28.9%2.8%0.31%
Feb 202664.5%32.6%2.5%0.35%
Mar 202666.5%29.4%3.5%0.63%
Apr 202666.9%29.2%3.1%0.77%
May 202669.4%25.4%4.9%0.33%
Jun 202671.1%25.2%3.3%0.33%
Jul 202663.4%32.4%3.9%0.35%
Aug 202668.2%28.6%2.9%0.32%
Sep 202671.9%24.9%3%0.27%
  1. 1.TIMG

    71.9%

    Held 1st. 2.7K estimated branded searches, +25.5% vs prior month. Share +3.7 points.

  2. Held 2nd. 920 estimated branded searches, +3.4% vs prior month. Share -3.8 points.

  3. Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  4. Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Docu-Store Records Management and its closest rivals

How has branded search demand for Docu-Store Records Management changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Docu-Store Records Management in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Docu-Store Records Management’s share of searches among document storage and destruction providers in New Zealand held steady, from 0.32% to 0.27%.

How did search popularity change for New Zealand document storage and destruction providers in September 2026?

3 changes
  1. In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%.

  2. In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%.

  3. Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are Docu-Store Records Management’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Docu-Store Records Management’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • docu store

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How the Brand Demand Index is measured

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Is Docu-Store Records Management your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.