Brandwave

Docu-Store Records Management vs TIMG:Which is more popular?

In September 2026, TIMG had more branded searches than Docu-Store Records Management among document storage and destruction providers in New Zealand. TIMG had about 2,660 branded searches, while Docu-Store Records Management had 10. TIMG made up 71.9% of all document storage and destruction provider searches we track, and Docu-Store Records Management accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about document storage and destruction providers, TIMG appeared in all four answers and Docu-Store Records Management in two. TIMG was mentioned before Docu-Store Records Management in every answer.

Among document storage and destruction providers in New Zealand in September 2026

Who do people search for more?

TIMG, about 266 searches for every 1 for Docu-Store Records Management

TIMG 2.7K searchesDocu-Store Records Management 10 searches

Who does AI mention more?

TIMG, mentioned in every answer we collected

TIMG in 4 of 4Docu-Store Records Management in 2 of 4

Who does AI recommend more?

TIMG, named ahead of Docu-Store Records Management in every answer

TIMG first in 4Docu-Store Records Management never first

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Top document storage and destruction providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TIMG appeared in all four answers. Docu-Store Records Management was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TIMG was listed before Docu-Store Records Management in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Iron Mountain1st
  2. TIMG2nd
  3. Crown Information Management3rd
  4. Docu-Store Records Management4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about document storage and destruction providers

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Docu-Store Records Management or TIMG more popular in search?

This chart shows how often people search Google for Docu-Store Records Management and TIMG by name. Each line represents a brand's share of searches for all four document storage and destruction providers we track, month by month, from searches in New Zealand.

Docu-Store Records Management and TIMG among document storage and destruction providers in New Zealand, by month

Share of searches by month for TIMG, Docu-Store Records Management. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGIron MountainCrown Information ManagementDocu-Store Records Management
Oct 202568.2%29.3%2.3%0.32%
Nov 202567.7%29.4%2.5%0.32%
Dec 202568%28.2%3%0.75%
Jan 202667.9%28.9%2.8%0.31%
Feb 202664.5%32.6%2.5%0.35%
Mar 202666.5%29.4%3.5%0.63%
Apr 202666.9%29.2%3.1%0.77%
May 202669.4%25.4%4.9%0.33%
Jun 202671.1%25.2%3.3%0.33%
Jul 202663.4%32.4%3.9%0.35%
Aug 202668.2%28.6%2.9%0.32%
Sep 202671.9%24.9%3%0.27%

How has the Docu-Store Records Management and TIMG comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand document storage and destruction providers in September 2026?

1 change

  1. In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Docu-Store Records Management’s and TIMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Docu-Store Records Management

1 branded search term

  • docu store

TIMG

6 branded search terms

  • timg
  • timg bins
  • timg destruction bins
  • timg document destruction
  • timg penrose
  • timg porirua

How the Brand Demand Index is measured

Other head-to-heads among document storage and destruction providers

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