Brandwave

Crown Information Management vs TIMG:Which is more popular?

In September 2026, TIMG had more branded searches than Crown Information Management among document storage and destruction providers in New Zealand. TIMG had about 2,660 branded searches, while Crown Information Management had 110. TIMG made up 71.9% of all document storage and destruction provider searches we track, and Crown Information Management accounted for 3%. When we asked ChatGPT and Google AI Overviews about document storage and destruction providers, TIMG appeared in all four answers and Crown Information Management in three. TIMG was mentioned before Crown Information Management in three out of four answers.

Among document storage and destruction providers in New Zealand in September 2026

Who do people search for more?

TIMG, about 24 searches for every 1 for Crown Information Management

TIMG 2.7K searchesCrown Information Management 110 searches

Who does AI mention more?

TIMG, mentioned in every answer we collected

TIMG in 4 of 4Crown Information Management in 3 of 4

Who does AI recommend more?

TIMG, named ahead of Crown Information Management in 3 of 4 answers

TIMG first in 3Crown Information Management first in 1

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Top document storage and destruction providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TIMG appeared in all four answers. Crown Information Management was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TIMG was listed before Crown Information Management in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Iron Mountain1st
  2. TIMG2nd
  3. Crown Information Management3rd
  4. Docu-Store Records Management4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about document storage and destruction providers

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crown Information Management or TIMG more popular in search?

This chart shows how often people search Google for Crown Information Management and TIMG by name. Each line represents a brand's share of searches for all four document storage and destruction providers we track, month by month, from searches in New Zealand.

Crown Information Management and TIMG among document storage and destruction providers in New Zealand, by month

Share of searches by month for TIMG, Crown Information Management. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGIron MountainCrown Information ManagementDocu-Store Records Management
Oct 202568.2%29.3%2.3%0.32%
Nov 202567.7%29.4%2.5%0.32%
Dec 202568%28.2%3%0.75%
Jan 202667.9%28.9%2.8%0.31%
Feb 202664.5%32.6%2.5%0.35%
Mar 202666.5%29.4%3.5%0.63%
Apr 202666.9%29.2%3.1%0.77%
May 202669.4%25.4%4.9%0.33%
Jun 202671.1%25.2%3.3%0.33%
Jul 202663.4%32.4%3.9%0.35%
Aug 202668.2%28.6%2.9%0.32%
Sep 202671.9%24.9%3%0.27%

How has the Crown Information Management and TIMG comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand document storage and destruction providers in September 2026?

2 changes

  1. In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%.

  2. Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Crown Information Management’s and TIMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown Information Management

8 branded search terms

  • crown document destruction
  • crown document storage
  • crown file management
  • crown information management
  • crown records management
  • crown records management boxes
  • crown shredding
  • crownrms

TIMG

6 branded search terms

  • timg
  • timg bins
  • timg destruction bins
  • timg document destruction
  • timg penrose
  • timg porirua

How the Brand Demand Index is measured

Other head-to-heads among document storage and destruction providers

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