Iron Mountain vs TIMG:Which is more popular?
In September 2026, TIMG had more branded searches than Iron Mountain among document storage and destruction providers in New Zealand. TIMG had about 2,660 branded searches, while Iron Mountain had 920. TIMG made up 71.9% of all document storage and destruction provider searches we track, and Iron Mountain accounted for 24.9%. When we asked ChatGPT and Google AI Overviews about document storage and destruction providers, both Iron Mountain and TIMG appeared in all four answers. Iron Mountain was mentioned before TIMG in three out of four answers.
Who do people search for more?
TIMG, about 3 searches for every 1 for Iron Mountain
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Iron Mountain, named ahead of TIMG in 3 of 4 answers
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Top document storage and destruction providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Iron Mountain and TIMG showed up in all four answers. Iron Mountain was listed before TIMG in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about document storage and destruction providers
4 answers
Asked ChatGPT
“Which document storage and destruction provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best document storage and destruction providers in New Zealand?”
Asked ChatGPT
“What's the best document storage and destruction provider in New Zealand for secure records?”
Searched Google, AI Overview
“document storage nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“secure document destruction”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Iron Mountain or TIMG more popular in search?
This chart shows how often people search Google for Iron Mountain and TIMG by name. Each line represents a brand's share of searches for all four document storage and destruction providers we track, month by month, from searches in New Zealand.
Share of searches by month for TIMG, Iron Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | TIMG | Iron Mountain | Crown Information Management | Docu-Store Records Management |
|---|---|---|---|---|
| Oct 2025 | 68.2% | 29.3% | 2.3% | 0.32% |
| Nov 2025 | 67.7% | 29.4% | 2.5% | 0.32% |
| Dec 2025 | 68% | 28.2% | 3% | 0.75% |
| Jan 2026 | 67.9% | 28.9% | 2.8% | 0.31% |
| Feb 2026 | 64.5% | 32.6% | 2.5% | 0.35% |
| Mar 2026 | 66.5% | 29.4% | 3.5% | 0.63% |
| Apr 2026 | 66.9% | 29.2% | 3.1% | 0.77% |
| May 2026 | 69.4% | 25.4% | 4.9% | 0.33% |
| Jun 2026 | 71.1% | 25.2% | 3.3% | 0.33% |
| Jul 2026 | 63.4% | 32.4% | 3.9% | 0.35% |
| Aug 2026 | 68.2% | 28.6% | 2.9% | 0.32% |
| Sep 2026 | 71.9% | 24.9% | 3% | 0.27% |
How has the Iron Mountain and TIMG comparison changed over the last 12 months?
3 findings
- TIMG was ahead of Iron Mountain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand moved from 29.3% to 24.9%, and its estimated monthly branded searches moved from 910 to 920.
- Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand moved from 68.2% to 71.9%, and its estimated monthly branded searches moved from 2.1K to 2.7K.
How did search popularity change for New Zealand document storage and destruction providers in September 2026?
2 changes
In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%.
In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Iron Mountain’s and TIMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Iron Mountain
13 branded search terms
- iron mountain
- iron mountain bins
- iron mountain containers
- iron mountain destruction
- iron mountain digitization
- iron mountain disposal
- iron mountain paper
- iron mountain paper shredding
- iron mountain paper shredding company
- iron mountain recycle
- iron mountain scanning
- iron mountain shredding
- iron mountain shredding company
TIMG
6 branded search terms
- timg
- timg bins
- timg destruction bins
- timg document destruction
- timg penrose
- timg porirua
Other head-to-heads among document storage and destruction providers
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