Brandwave

Crown Information Management vs Docu-Store Records Management:Which is more popular?

In September 2026, Crown Information Management had more branded searches than Docu-Store Records Management among document storage and destruction providers in New Zealand. Crown Information Management had about 110 branded searches, while Docu-Store Records Management had 10. Crown Information Management made up 3% of all document storage and destruction provider searches we track, and Docu-Store Records Management accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about document storage and destruction providers, Crown Information Management appeared in three of the four answers and Docu-Store Records Management in two. Crown Information Management was mentioned before Docu-Store Records Management in two out of three answers that named either.

Among document storage and destruction providers in New Zealand in September 2026

Who do people search for more?

Crown Information Management, about 11 searches for every 1 for Docu-Store Records Management

Crown Information Management 110 searchesDocu-Store Records Management 10 searches

Who does AI mention more?

Crown Information Management, mentioned in 3 of 4 answers, Docu-Store Records Management in 2

Crown Information Management in 3 of 4Docu-Store Records Management in 2 of 4

Who does AI recommend more?

Crown Information Management, named ahead of Docu-Store Records Management in 2 of 3 answers

Crown Information Management first in 2Docu-Store Records Management first in 1

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Top document storage and destruction providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crown Information Management was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Docu-Store Records Management was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Crown Information Management was listed before Docu-Store Records Management in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Iron Mountain1st
  2. TIMG2nd
  3. Crown Information Management3rd
  4. Docu-Store Records Management4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TIMG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Iron Mountain4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown Information Management3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Docu-Store Records Management2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about document storage and destruction providers

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crown Information Management or Docu-Store Records Management more popular in search?

This chart shows how often people search Google for Crown Information Management and Docu-Store Records Management by name. Each line represents a brand's share of searches for all four document storage and destruction providers we track, month by month, from searches in New Zealand.

Crown Information Management and Docu-Store Records Management among document storage and destruction providers in New Zealand, by month

Share of searches by month for Crown Information Management, Docu-Store Records Management. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGIron MountainCrown Information ManagementDocu-Store Records Management
Oct 202568.2%29.3%2.3%0.32%
Nov 202567.7%29.4%2.5%0.32%
Dec 202568%28.2%3%0.75%
Jan 202667.9%28.9%2.8%0.31%
Feb 202664.5%32.6%2.5%0.35%
Mar 202666.5%29.4%3.5%0.63%
Apr 202666.9%29.2%3.1%0.77%
May 202669.4%25.4%4.9%0.33%
Jun 202671.1%25.2%3.3%0.33%
Jul 202663.4%32.4%3.9%0.35%
Aug 202668.2%28.6%2.9%0.32%
Sep 202671.9%24.9%3%0.27%

How has the Crown Information Management and Docu-Store Records Management comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand document storage and destruction providers in September 2026?

1 change

  1. Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Crown Information Management’s and Docu-Store Records Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown Information Management

8 branded search terms

  • crown document destruction
  • crown document storage
  • crown file management
  • crown information management
  • crown records management
  • crown records management boxes
  • crown shredding
  • crownrms

Docu-Store Records Management

1 branded search term

  • docu store

How the Brand Demand Index is measured

Other head-to-heads among document storage and destruction providers

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