Datto vs TIMG:Which is more popular?
In September 2026, TIMG had more branded searches than Datto among backup software in New Zealand. TIMG had about 2,400 branded searches, while Datto had 250. TIMG made up 51.7% of all backup software searches we track, and Datto accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about backup software, TIMG appeared in two of the five answers and Datto in none.
Who do people search for more?
TIMG, about 10 searches for every 1 for Datto
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Top backup software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TIMG was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Datto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about backup software
5 answers
Asked ChatGPT
“Which backup service should I use in New Zealand?”
Asked ChatGPT
“What are the best backup services in New Zealand?”
Asked ChatGPT
“What's the best backup service in New Zealand for file recovery?”
Searched Google, AI Overview
“backup software”
Searched Google, AI Overview
“cloud backup service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Datto or TIMG more popular in search?
This chart shows how often people search Google for Datto and TIMG by name. Each line represents a brand's share of searches for all eight backup software we track, month by month, from searches in New Zealand.
Share of searches by month for TIMG, Datto. The figures are in the table below the chart.
View monthly share of searches table
| Month | TIMG | Backblaze | Veeam | IDrive | Acronis | Datto | Carbonite | Druva |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 15.5% | 11.5% | 15.1% | 9.6% | 5.9% | 2.1% | 0.42% |
| Nov 2025 | 41.8% | 13.4% | 10.8% | 15.8% | 8.4% | 7.7% | 1.8% | 0.44% |
| Dec 2025 | 43.5% | 16.6% | 9.8% | 16% | 7.1% | 4.6% | 2.2% | 0.27% |
| Jan 2026 | 45.3% | 14.6% | 10.7% | 14.1% | 6.7% | 5% | 2.9% | 0.72% |
| Feb 2026 | 46% | 11.8% | 10.9% | 13.8% | 6.9% | 6.6% | 3.2% | 0.86% |
| Mar 2026 | 47.3% | 10.2% | 13.7% | 11.9% | 7% | 7.2% | 2% | 0.75% |
| Apr 2026 | 45.8% | 12% | 10.9% | 13.8% | 6.9% | 7.7% | 2.3% | 0.57% |
| May 2026 | 49.4% | 9.4% | 11.2% | 12.5% | 6.8% | 7.5% | 2.6% | 0.78% |
| Jun 2026 | 43.8% | 14.7% | 12.7% | 13.6% | 5.8% | 6.5% | 2.5% | 0.46% |
| Jul 2026 | 43% | 14.2% | 12.9% | 12.9% | 6.7% | 7% | 2.7% | 0.54% |
| Aug 2026 | 47.4% | 12.5% | 12.5% | 12% | 5% | 8% | 2% | 0.75% |
| Sep 2026 | 51.7% | 13.1% | 11.4% | 10.3% | 5.4% | 5.4% | 2.2% | 0.43% |
How has the Datto and TIMG comparison changed over the last 12 months?
3 findings
- TIMG was ahead of Datto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datto’s share of searches among backup software in New Zealand moved from 5.9% to 5.4%, and its estimated monthly branded searches moved from 280 to 250.
- Across the 12 months ending September 2026, TIMG’s share of searches among backup software in New Zealand moved from 39.8% to 51.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for New Zealand backup software in September 2026?
2 changes
In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%.
In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Datto’s and TIMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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