Backblaze vs IDrive:Which is more popular?
In September 2026, Backblaze had more branded searches than IDrive among backup software in New Zealand. Backblaze had about 610 branded searches, while IDrive had 480. Backblaze made up 13.1% of all backup software searches we track, and IDrive accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about backup software, both Backblaze and IDrive appeared in all five answers. Backblaze was mentioned before IDrive in three out of five answers.
Who do people search for more?
Backblaze, about 27% more searches than IDrive
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Backblaze, named ahead of IDrive in 3 of 5 answers
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Top backup software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Backblaze and IDrive showed up in all five answers. Backblaze was listed before IDrive in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about backup software
5 answers
Asked ChatGPT
“Which backup service should I use in New Zealand?”
Asked ChatGPT
“What are the best backup services in New Zealand?”
Asked ChatGPT
“What's the best backup service in New Zealand for file recovery?”
Searched Google, AI Overview
“backup software”
Searched Google, AI Overview
“cloud backup service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Backblaze or IDrive more popular in search?
This chart shows how often people search Google for Backblaze and IDrive by name. Each line represents a brand's share of searches for all eight backup software we track, month by month, from searches in New Zealand.
Share of searches by month for Backblaze, IDrive. The figures are in the table below the chart.
View monthly share of searches table
| Month | TIMG | Backblaze | Veeam | IDrive | Acronis | Datto | Carbonite | Druva |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 15.5% | 11.5% | 15.1% | 9.6% | 5.9% | 2.1% | 0.42% |
| Nov 2025 | 41.8% | 13.4% | 10.8% | 15.8% | 8.4% | 7.7% | 1.8% | 0.44% |
| Dec 2025 | 43.5% | 16.6% | 9.8% | 16% | 7.1% | 4.6% | 2.2% | 0.27% |
| Jan 2026 | 45.3% | 14.6% | 10.7% | 14.1% | 6.7% | 5% | 2.9% | 0.72% |
| Feb 2026 | 46% | 11.8% | 10.9% | 13.8% | 6.9% | 6.6% | 3.2% | 0.86% |
| Mar 2026 | 47.3% | 10.2% | 13.7% | 11.9% | 7% | 7.2% | 2% | 0.75% |
| Apr 2026 | 45.8% | 12% | 10.9% | 13.8% | 6.9% | 7.7% | 2.3% | 0.57% |
| May 2026 | 49.4% | 9.4% | 11.2% | 12.5% | 6.8% | 7.5% | 2.6% | 0.78% |
| Jun 2026 | 43.8% | 14.7% | 12.7% | 13.6% | 5.8% | 6.5% | 2.5% | 0.46% |
| Jul 2026 | 43% | 14.2% | 12.9% | 12.9% | 6.7% | 7% | 2.7% | 0.54% |
| Aug 2026 | 47.4% | 12.5% | 12.5% | 12% | 5% | 8% | 2% | 0.75% |
| Sep 2026 | 51.7% | 13.1% | 11.4% | 10.3% | 5.4% | 5.4% | 2.2% | 0.43% |
How has the Backblaze and IDrive comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: IDrive took it in November 2025, Backblaze took it in December 2025, IDrive took it in February 2026, Backblaze took it in June 2026.
- Across the 12 months ending September 2026, Backblaze’s share of searches among backup software in New Zealand moved from 15.5% to 13.1%, and its estimated monthly branded searches moved from 740 to 610.
- Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand moved from 15.1% to 10.3%, and its estimated monthly branded searches moved from 720 to 480.
How did search popularity change for New Zealand backup software in September 2026?
2 changes
In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%.
In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Backblaze’s and IDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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