Acronis vs Backblaze:Which is more popular?
In September 2026, Backblaze had more branded searches than Acronis among backup software in New Zealand. Backblaze had about 610 branded searches, while Acronis had 250. Backblaze made up 13.1% of all backup software searches we track, and Acronis accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about backup software, Backblaze appeared in all five answers and Acronis in four. Backblaze was mentioned before Acronis in four out of five answers.
Who do people search for more?
Backblaze, about 2 searches for every 1 for Acronis
Who does AI mention more?
Backblaze, mentioned in every answer we collected
Who does AI recommend more?
Backblaze, named ahead of Acronis in 4 of 5 answers
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Top backup software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Backblaze appeared in all five answers. Acronis was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Backblaze was listed before Acronis in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about backup software
5 answers
Asked ChatGPT
“Which backup service should I use in New Zealand?”
Asked ChatGPT
“What are the best backup services in New Zealand?”
Asked ChatGPT
“What's the best backup service in New Zealand for file recovery?”
Searched Google, AI Overview
“backup software”
Searched Google, AI Overview
“cloud backup service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Acronis or Backblaze more popular in search?
This chart shows how often people search Google for Acronis and Backblaze by name. Each line represents a brand's share of searches for all eight backup software we track, month by month, from searches in New Zealand.
Share of searches by month for Backblaze, Acronis. The figures are in the table below the chart.
View monthly share of searches table
| Month | TIMG | Backblaze | Veeam | IDrive | Acronis | Datto | Carbonite | Druva |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 15.5% | 11.5% | 15.1% | 9.6% | 5.9% | 2.1% | 0.42% |
| Nov 2025 | 41.8% | 13.4% | 10.8% | 15.8% | 8.4% | 7.7% | 1.8% | 0.44% |
| Dec 2025 | 43.5% | 16.6% | 9.8% | 16% | 7.1% | 4.6% | 2.2% | 0.27% |
| Jan 2026 | 45.3% | 14.6% | 10.7% | 14.1% | 6.7% | 5% | 2.9% | 0.72% |
| Feb 2026 | 46% | 11.8% | 10.9% | 13.8% | 6.9% | 6.6% | 3.2% | 0.86% |
| Mar 2026 | 47.3% | 10.2% | 13.7% | 11.9% | 7% | 7.2% | 2% | 0.75% |
| Apr 2026 | 45.8% | 12% | 10.9% | 13.8% | 6.9% | 7.7% | 2.3% | 0.57% |
| May 2026 | 49.4% | 9.4% | 11.2% | 12.5% | 6.8% | 7.5% | 2.6% | 0.78% |
| Jun 2026 | 43.8% | 14.7% | 12.7% | 13.6% | 5.8% | 6.5% | 2.5% | 0.46% |
| Jul 2026 | 43% | 14.2% | 12.9% | 12.9% | 6.7% | 7% | 2.7% | 0.54% |
| Aug 2026 | 47.4% | 12.5% | 12.5% | 12% | 5% | 8% | 2% | 0.75% |
| Sep 2026 | 51.7% | 13.1% | 11.4% | 10.3% | 5.4% | 5.4% | 2.2% | 0.43% |
How has the Acronis and Backblaze comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Acronis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acronis’ share of searches among backup software in New Zealand moved from 9.6% to 5.4%, and its estimated monthly branded searches moved from 460 to 250.
- Across the 12 months ending September 2026, Backblaze’s share of searches among backup software in New Zealand moved from 15.5% to 13.1%, and its estimated monthly branded searches moved from 740 to 610.
How did search popularity change for New Zealand backup software in September 2026?
2 changes
In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%.
In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Acronis’ and Backblaze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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