Brandwave

How popular isDruva?

In September 2026, people searched for Druva by name about 20 times in New Zealand, about the same as the previous year. These searches made up 0.43% of all New Zealand backup software searches, placing Druva eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about backup software, Druva did not appear in any of the answers.

Search and AI answers in September 2026

Druva is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. TIMGShare of searches 51.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BackblazeShare of searches 13.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VeeamShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. IDriveShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DruvaShare of searches 0.43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top backup software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Druva did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backblaze1st
  2. IDrive2nd
  3. Acronis3rd
  4. TIMG4th
  5. Veeam5th
  6. Datto–
  7. Carbonite–
  8. Druva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backup software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backup software compete with Druva?

Druva against backup software in New Zealand, by month

Share of searches by month for TIMG, Backblaze, Veeam, IDrive, Acronis, Datto, Carbonite, Druva. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGBackblazeVeeamIDriveAcronisDattoCarboniteDruva
Oct 202539.8%15.5%11.5%15.1%9.6%5.9%2.1%0.42%
Nov 202541.8%13.4%10.8%15.8%8.4%7.7%1.8%0.44%
Dec 202543.5%16.6%9.8%16%7.1%4.6%2.2%0.27%
Jan 202645.3%14.6%10.7%14.1%6.7%5%2.9%0.72%
Feb 202646%11.8%10.9%13.8%6.9%6.6%3.2%0.86%
Mar 202647.3%10.2%13.7%11.9%7%7.2%2%0.75%
Apr 202645.8%12%10.9%13.8%6.9%7.7%2.3%0.57%
May 202649.4%9.4%11.2%12.5%6.8%7.5%2.6%0.78%
Jun 202643.8%14.7%12.7%13.6%5.8%6.5%2.5%0.46%
Jul 202643%14.2%12.9%12.9%6.7%7%2.7%0.54%
Aug 202647.4%12.5%12.5%12%5%8%2%0.75%
Sep 202651.7%13.1%11.4%10.3%5.4%5.4%2.2%0.43%

  1. 1.TIMG

    51.7%

    Held 1st. 2.4K estimated branded searches, +26.3% vs prior month. Share +4.3 points.

  2. 2.Backblaze

    13.1%

    Held 2nd. 610 estimated branded searches, +22% vs prior month. Share +0.7 points.

  3. 3.Veeam

    11.4%

    Held 3rd. 530 estimated branded searches, +6% vs prior month. Share -1 points.

  4. 4.IDrive

    10.3%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Acronis

    5.4%

    Moved from 6th to 5th. 250 estimated branded searches, +25% vs prior month. Share +0.4 points.

  6. 6.Datto

    5.4%

    Moved from 5th to 6th. 250 estimated branded searches, -21.9% vs prior month. Share -2.6 points.

  7. 7.Carbonite

    2.2%

    Held 7th. 100 estimated branded searches, +25% vs prior month. Share +0.2 points.

  8. 8.Druva

    0.43%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Druva and its closest rivals

How has branded search demand for Druva changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Druva in New Zealand held steady at 20.
  • Across the 12 months ending September 2026, Druva’s share of searches among backup software in New Zealand held steady, from 0.42% to 0.43%.

How did search popularity change for New Zealand backup software in September 2026?

6 changes

  1. In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%.

  2. In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%.

  3. In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%.

  4. In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.

  5. In September 2026, Veeam lost share of searches among backup software in New Zealand, from 12.5% to 11.4%.

  6. In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand.

How are Druva’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Druva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • druva

Do you work for Druva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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