Brandwave

Druva vs IDrive:Which is more popular?

In September 2026, IDrive had more branded searches than Druva among backup software in New Zealand. IDrive had about 480 branded searches, while Druva had 20. IDrive made up 10.3% of all backup software searches we track, and Druva accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about backup software, IDrive appeared in all five answers and Druva in none.

Among backup software in New Zealand in September 2026

Who do people search for more?

IDrive, about 24 searches for every 1 for Druva

IDrive 480 searchesDruva 20 searches

Who does AI mention more?

IDrive, mentioned in every answer we collected

IDrive in 5 of 5Druva in 0 of 5

Who does AI recommend more?

IDrive, the only one of the two named

IDrive first in 5Druva never named

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Top backup software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IDrive appeared in all five answers. Druva did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backblaze1st
  2. IDrive2nd
  3. Acronis3rd
  4. TIMG4th
  5. Veeam5th
  6. Datto–
  7. Carbonite–
  8. Druva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backup software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Druva or IDrive more popular in search?

This chart shows how often people search Google for Druva and IDrive by name. Each line represents a brand's share of searches for all eight backup software we track, month by month, from searches in New Zealand.

Druva and IDrive among backup software in New Zealand, by month

Share of searches by month for IDrive, Druva. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGBackblazeVeeamIDriveAcronisDattoCarboniteDruva
Oct 202539.8%15.5%11.5%15.1%9.6%5.9%2.1%0.42%
Nov 202541.8%13.4%10.8%15.8%8.4%7.7%1.8%0.44%
Dec 202543.5%16.6%9.8%16%7.1%4.6%2.2%0.27%
Jan 202645.3%14.6%10.7%14.1%6.7%5%2.9%0.72%
Feb 202646%11.8%10.9%13.8%6.9%6.6%3.2%0.86%
Mar 202647.3%10.2%13.7%11.9%7%7.2%2%0.75%
Apr 202645.8%12%10.9%13.8%6.9%7.7%2.3%0.57%
May 202649.4%9.4%11.2%12.5%6.8%7.5%2.6%0.78%
Jun 202643.8%14.7%12.7%13.6%5.8%6.5%2.5%0.46%
Jul 202643%14.2%12.9%12.9%6.7%7%2.7%0.54%
Aug 202647.4%12.5%12.5%12%5%8%2%0.75%
Sep 202651.7%13.1%11.4%10.3%5.4%5.4%2.2%0.43%

How has the Druva and IDrive comparison changed over the last 12 months?

3 findings
  • IDrive was ahead of Druva in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Druva’s share of searches among backup software in New Zealand moved from 0.42% to 0.43%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand moved from 15.1% to 10.3%, and its estimated monthly branded searches moved from 720 to 480.

How did search popularity change for New Zealand backup software in September 2026?

1 change
  1. In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Druva’s and IDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Druva

1 branded search term

  • druva

IDrive

1 branded search term

  • idrive

How the Brand Demand Index is measured

Other head-to-heads among backup software

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