How popular isBackblaze?
In September 2026, people searched for Backblaze by name about 610 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 13.1% of all New Zealand backup software searches, placing Backblaze second out of eight brands. When we asked both ChatGPT and Google AI Overviews about backup software, Backblaze appeared in all answers and was the most recommended of the eight.
Backblaze is the second most searched of 8 competitors and the most recommended in AI answers.
TIMGShare of searches 51.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BackblazeShare of searches 13.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VeeamShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
IDriveShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AcronisShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top backup software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Backblaze appeared in all five answers. Backblaze is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about backup software
5 answers
Asked ChatGPT
“Which backup service should I use in New Zealand?”
Asked ChatGPT
“What are the best backup services in New Zealand?”
Asked ChatGPT
“What's the best backup service in New Zealand for file recovery?”
Searched Google, AI Overview
“backup software”
Searched Google, AI Overview
“cloud backup service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which backup software compete with Backblaze?
Share of searches by month for TIMG, Backblaze, Veeam, IDrive, Acronis, Datto, Carbonite. The figures are in the table below the chart.
View monthly share of searches table
| Month | TIMG | Backblaze | Veeam | IDrive | Acronis | Datto | Carbonite | Druva |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 15.5% | 11.5% | 15.1% | 9.6% | 5.9% | 2.1% | 0.42% |
| Nov 2025 | 41.8% | 13.4% | 10.8% | 15.8% | 8.4% | 7.7% | 1.8% | 0.44% |
| Dec 2025 | 43.5% | 16.6% | 9.8% | 16% | 7.1% | 4.6% | 2.2% | 0.27% |
| Jan 2026 | 45.3% | 14.6% | 10.7% | 14.1% | 6.7% | 5% | 2.9% | 0.72% |
| Feb 2026 | 46% | 11.8% | 10.9% | 13.8% | 6.9% | 6.6% | 3.2% | 0.86% |
| Mar 2026 | 47.3% | 10.2% | 13.7% | 11.9% | 7% | 7.2% | 2% | 0.75% |
| Apr 2026 | 45.8% | 12% | 10.9% | 13.8% | 6.9% | 7.7% | 2.3% | 0.57% |
| May 2026 | 49.4% | 9.4% | 11.2% | 12.5% | 6.8% | 7.5% | 2.6% | 0.78% |
| Jun 2026 | 43.8% | 14.7% | 12.7% | 13.6% | 5.8% | 6.5% | 2.5% | 0.46% |
| Jul 2026 | 43% | 14.2% | 12.9% | 12.9% | 6.7% | 7% | 2.7% | 0.54% |
| Aug 2026 | 47.4% | 12.5% | 12.5% | 12% | 5% | 8% | 2% | 0.75% |
| Sep 2026 | 51.7% | 13.1% | 11.4% | 10.3% | 5.4% | 5.4% | 2.2% | 0.43% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.7% | 2.4K | +26.3% | +4.3 points | |
| 2, held 2nd | 13.1% | 610 | +22% | +0.7 points | |
| 3, held 3rd | 11.4% | 530 | +6% | -1 points | |
| 4, held 4th | 10.3% | 480 | 0% | -1.6 points | |
| 5, moved from 6th to 5th | 5.4% | 250 | +25% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.4% | 250 | -21.9% | -2.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.2% | 100 | +25% | +0.2 points | |
| 8, held 8th | 0.43% | 20 | -33.3% | -0.3 points |
1.
TIMG51.7%
Held 1st. 2.4K estimated branded searches, +26.3% vs prior month. Share +4.3 points.
13.1%
Held 2nd. 610 estimated branded searches, +22% vs prior month. Share +0.7 points.
3.
Veeam11.4%
Held 3rd. 530 estimated branded searches, +6% vs prior month. Share -1 points.
4.
IDrive10.3%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share -1.6 points.
5.
Acronis5.4%
Moved from 6th to 5th. 250 estimated branded searches, +25% vs prior month. Share +0.4 points.
6.
Datto5.4%
Moved from 5th to 6th. 250 estimated branded searches, -21.9% vs prior month. Share -2.6 points.
2.2%
Held 7th. 100 estimated branded searches, +25% vs prior month. Share +0.2 points.
8.
Druva0.43%
Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Compare popularity between Backblaze and its closest rivals
Every comparison with Backblaze
10 comparisons
How has branded search demand for Backblaze changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Backblaze in New Zealand fell from 740 to 610.
- Across the 12 months ending September 2026, Backblaze’s share of searches among backup software in New Zealand decreased from 15.5% to 13.1%.
- Across the 12 months ending September 2026, Backblaze’s share of searches among backup software in New Zealand peaked at 16.6% in December 2025 and was lowest at 9.4% in May 2026.
How did search popularity change for New Zealand backup software in September 2026?
6 changes
In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%.
In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%.
In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%.
In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.
In September 2026, Veeam lost share of searches among backup software in New Zealand, from 12.5% to 11.4%.
In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand.
How are Backblaze’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- backblaze
- backblaze backup
- backblaze cloud backup
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Where does Backblaze compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cloud object storage providers | 5th of 5 | 2.4% | Show ranking |
| Backup software | 2nd of 8 | 13.1% | Shown above |
| Cloud backup services | 1st of 5 | 41.3% | Show ranking |
Is Backblaze your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.