Heroku vs Vercel:Which is more popular by branded search in New Zealand?
In August 2026, Vercel had more branded searches than Heroku among developer hosting platforms in New Zealand. Vercel was estimated to have 5.6K branded searches compared to Heroku’s 280, and held a 46.9% Share of Search versus Heroku’s 2.4%.
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Which is more popular in search, Heroku or Vercel?
Compare the app and frontend hosting platforms New Zealand developers deploy to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vercel, Heroku. The figures are in the table below the chart.
View monthly share of search table
| Month | Netlify | Vercel | Heroku | Railway | Fly.io | Render |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 52.9% | 7.6% | 1.4% | 1.8% | 1.2% |
| Nov 2025 | 39.6% | 49.5% | 6.5% | 1.4% | 2% | 0.99% |
| Dec 2025 | 36.3% | 53.8% | 5.8% | 1.9% | 1.3% | 0.86% |
| Jan 2026 | 36.3% | 54.3% | 5% | 2.3% | 1.3% | 0.72% |
| Feb 2026 | 36% | 53.9% | 5.9% | 2.6% | 1% | 0.58% |
| Mar 2026 | 37.2% | 55.5% | 3.3% | 2.3% | 1.2% | 0.6% |
| Apr 2026 | 42.8% | 51.8% | 2.5% | 1.6% | 0.93% | 0.37% |
| May 2026 | 47.1% | 46.6% | 2.4% | 2.4% | 1.1% | 0.5% |
| Jun 2026 | 52.8% | 42.9% | 1.9% | 1.1% | 0.85% | 0.54% |
| Jul 2026 | 48.5% | 46.9% | 2% | 1.4% | 0.76% | 0.42% |
| Aug 2026 | 47.9% | 46.9% | 2.4% | 1.4% | 1% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
How has the Heroku and Vercel comparison changed over the last 12 months?
3 findings
- Vercel was ahead of Heroku in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heroku’s estimated Share of Search among developer hosting platforms in New Zealand moved from 7.6% to 2.4%, and its estimated monthly branded searches moved from 430 to 280.
- Across the 11 months ending August 2026, Vercel’s estimated Share of Search among developer hosting platforms in New Zealand moved from 52.9% to 46.9%, and its estimated monthly branded searches moved from 3K to 5.6K.
How did search popularity change for New Zealand developer hosting platforms in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Heroku’s and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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