RudderStack vs Salesforce Data 360:Which is more popular?
In September 2026, Salesforce Data 360 had more branded searches than RudderStack among customer data platforms in New Zealand. Salesforce Data 360 had about 40 branded searches, while RudderStack had 20. Salesforce Data 360 made up 12.5% of all customer data platform searches we track, and RudderStack accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about customer data platforms, Salesforce Data 360 appeared in three of the five answers and RudderStack in none.
Who do people search for more?
Salesforce Data 360, about 2 searches for every 1 for RudderStack
Who does AI mention more?
Salesforce Data 360, mentioned in 3 of 5 answers, RudderStack in 0
Who does AI recommend more?
Salesforce Data 360, the only one of the two named
Follow RudderStack vs Salesforce Data 360 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top customer data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salesforce Data 360 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RudderStack did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer data platforms
5 answers
Asked ChatGPT
“Which customer data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer data platforms in New Zealand?”
Asked ChatGPT
“What's the best customer data platform in New Zealand for unified customer data?”
Searched Google, AI Overview
“customer data platform”
Searched Google, AI Overview
“cdp nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is RudderStack or Salesforce Data 360 more popular in search?
This chart shows how often people search Google for RudderStack and Salesforce Data 360 by name. Each line represents a brand's share of searches for all eight customer data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Salesforce Data 360, RudderStack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tealium | Hightouch | Bloomreach | Salesforce Data 360 | Twilio Segment | RudderStack | Adobe Real-Time CDP | mParticle |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 26.2% | 4.8% | 19% | 11.9% | 4.8% | 2.4% | 2.4% |
| Nov 2025 | 23.3% | 20.9% | 14% | 18.6% | 11.6% | 7% | 2.3% | 2.3% |
| Dec 2025 | 16.7% | 20.8% | 12.5% | 16.7% | 16.7% | 8.3% | 4.2% | 4.2% |
| Jan 2026 | 15.6% | 28.1% | 6.3% | 18.8% | 15.6% | 9.4% | 3.1% | 3.1% |
| Feb 2026 | 25% | 21.9% | 9.4% | 15.6% | 12.5% | 9.4% | 3.1% | 3.1% |
| Mar 2026 | 27.8% | 25% | 8.3% | 16.7% | 8.3% | 8.3% | 2.8% | 2.8% |
| Apr 2026 | 15.2% | 33.3% | 6.1% | 12.1% | 12.1% | 15.2% | 3% | 3% |
| May 2026 | 18.2% | 27.3% | 6.1% | 24.2% | 12.1% | 6.1% | 3% | 3% |
| Jun 2026 | 17.6% | 14.7% | 8.8% | 29.4% | 14.7% | 8.8% | 2.9% | 2.9% |
| Jul 2026 | 23.1% | 19.2% | 15.4% | 19.2% | 7.7% | 7.7% | 3.8% | 3.8% |
| Aug 2026 | 26.7% | 23.3% | 10% | 13.3% | 10% | 10% | 3.3% | 3.3% |
| Sep 2026 | 31.3% | 21.9% | 12.5% | 12.5% | 9.4% | 6.3% | 3.1% | 3.1% |
How has the RudderStack and Salesforce Data 360 comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: RudderStack took it in April 2026, Salesforce Data 360 took it in May 2026.
- Across the 12 months ending September 2026, RudderStack’s share of searches among customer data platforms in New Zealand moved from 4.8% to 6.3%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Salesforce Data 360’s share of searches among customer data platforms in New Zealand moved from 19% to 12.5%, and its estimated monthly branded searches moved from 80 to 40.
How did search popularity change for New Zealand customer data platforms in September 2026?
3 changes
In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches.
In September 2026, RudderStack lost share of searches among customer data platforms in New Zealand, from 10% to 6.3%.
In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using RudderStack’s and Salesforce Data 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RudderStack
2 branded search terms
- rudderstack
- rudderstack cdp
Salesforce Data 360
2 branded search terms
- salesforce cdp
- salesforce data cloud
Other head-to-heads among customer data platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.