How popular isRudderStack in search?
In August 2026, there were an estimated 40 branded searches for RudderStack in New Zealand which is up 100% over the last 11 months. RudderStack holds 22.2% estimated Share of Search among New Zealand customer data platforms and is ranked 2nd of 5 competitors for search popularity.
Tealium44.4%
RudderStack22.2%
Bloomreach16.7%Twilio Segment11.1%
mParticle5.6%
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Which customer data platforms compete with RudderStack?
Share of Search by month for Tealium, RudderStack, Bloomreach, Twilio Segment, mParticle. The figures are in the table below the chart.
View monthly share of search table
| Month | Tealium | RudderStack | Bloomreach | Twilio Segment | mParticle |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 10% | 10% | 10% | 10% |
| Nov 2025 | 41.7% | 12.5% | 29.2% | 8.3% | 8.3% |
| Dec 2025 | 33.3% | 16.7% | 25% | 16.7% | 8.3% |
| Jan 2026 | 33.3% | 20% | 13.3% | 20% | 13.3% |
| Feb 2026 | 44.4% | 16.7% | 22.2% | 11.1% | 5.6% |
| Mar 2026 | 52.6% | 15.8% | 15.8% | 10.5% | 5.3% |
| Apr 2026 | 33.3% | 33.3% | 13.3% | 13.3% | 6.7% |
| May 2026 | 46.2% | 15.4% | 15.4% | 15.4% | 7.7% |
| Jun 2026 | 35.3% | 17.6% | 17.6% | 17.6% | 11.8% |
| Jul 2026 | 40% | 13.3% | 26.7% | 6.7% | 13.3% |
| Aug 2026 | 44.4% | 22.2% | 16.7% | 11.1% | 5.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 80 | +33.3% | +4.4 points | |
| 2, moved from 4th to 2nd | 22.2% | 40 | +100% | +8.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 16.7% | 30 | -25% | -10 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.1% | 20 | +100% | +4.4 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 5.6% | 10 | -50% | -7.8 pointsmoved from 3rd to 5th |
1.
Tealium44.4%
held 1st · 80 estimated branded searches · +33.3% vs prior month · +4.4 points
22.2%
moved from 4th to 2nd · 40 estimated branded searches · +100% vs prior month · +8.9 points
16.7%
moved from 2nd to 3rd · 30 estimated branded searches · -25% vs prior month · -10 points
11.1%
moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +4.4 points
5.6%
moved from 3rd to 5th · 10 estimated branded searches · -50% vs prior month · -7.8 points
Compare search popularity between RudderStack and its closest rivals
How has branded search demand for RudderStack changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for RudderStack in New Zealand rose from 20 to 40.
- Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 22.2%.
- Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 10% in October 2025.
- Across the 11 months ending August 2026, RudderStack rose from 4th to 2nd among customer data platforms in New Zealand.
How did search popularity change for New Zealand customer data platforms in August 2026?
5 changes
In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%.
In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%.
In August 2026, Tealium gained estimated Share of Search among customer data platforms in New Zealand, from 40% to 44.4%.
In August 2026, Bloomreach lost estimated Share of Search among customer data platforms in New Zealand, from 26.7% to 16.7%.
In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%.
How is RudderStack measured?
Brandwave collects information about searches that people make online using RudderStack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- rudderstack
- rudderstack cdp
- rudderstack com
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Is RudderStack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.