Brandwave

Customer data platforms in New Zealand:Which brands are most popular in search?

In August 2026, Tealium was the most searched among customer data platforms in New Zealand, with an estimated 80 branded searches and 44.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tealium44.4%
  2. RudderStack22.2%
  3. Bloomreach16.7%
  4. Twilio Segment11.1%
  5. mParticle5.6%

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Share of SearchLeaderboard

Compare the customer data platforms New Zealand marketers unify customer data in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer data platforms in New Zealand, by month

Share of Search by month for Tealium, RudderStack, Bloomreach, Twilio Segment, mParticle. The figures are in the table below the chart.

View monthly share of search table
MonthTealiumRudderStackBloomreachTwilio SegmentmParticle
Oct 202560%10%10%10%10%
Nov 202541.7%12.5%29.2%8.3%8.3%
Dec 202533.3%16.7%25%16.7%8.3%
Jan 202633.3%20%13.3%20%13.3%
Feb 202644.4%16.7%22.2%11.1%5.6%
Mar 202652.6%15.8%15.8%10.5%5.3%
Apr 202633.3%33.3%13.3%13.3%6.7%
May 202646.2%15.4%15.4%15.4%7.7%
Jun 202635.3%17.6%17.6%17.6%11.8%
Jul 202640%13.3%26.7%6.7%13.3%
Aug 202644.4%22.2%16.7%11.1%5.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tealium

    44.4%

    held 1st · 80 estimated branded searches · +33.3% vs prior month · +4.4 points

  2. 2.RudderStack

    22.2%

    moved from 4th to 2nd · 40 estimated branded searches · +100% vs prior month · +8.9 points

  3. 3.Bloomreach

    16.7%

    moved from 2nd to 3rd · 30 estimated branded searches · -25% vs prior month · -10 points

  4. 4.Twilio Segment

    11.1%

    moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +4.4 points

  5. 5.mParticle

    5.6%

    moved from 3rd to 5th · 10 estimated branded searches · -50% vs prior month · -7.8 points

Compare search popularity between leading brands

Which brand is most popular in search among customer data platforms in New Zealand?

In August 2026, Tealium was the most searched among customer data platforms in New Zealand, with an estimated 80 branded searches and 44.4% estimated Share of Search within this set. RudderStack is in 2nd place, 22.2 percentage points behind at 22.2% Share of Search.

New Zealand customer data platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tealium60% → 44.4%60%Oct 202533.3%Dec 20251st
RudderStack10% → 22.2%33.3%Apr 202610%Oct 20254th → 2nd
Bloomreach10% → 16.7%29.2%Nov 202510%Oct 20252nd → 3rd
Twilio Segment10% → 11.1%20%Jan 20266.7%Jul 20265th → 4th
mParticle10% → 5.6%13.3%Jan 20265.3%Mar 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tealium’s estimated Share of Search among customer data platforms in New Zealand decreased from 60% to 44.4%.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 22.2%.
  • Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 16.7%.
  • Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 11.1%.
  • Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms in New Zealand decreased from 10% to 5.6%.
  • Across the 11 months ending August 2026, Tealium’s estimated Share of Search among customer data platforms in New Zealand peaked at 60% in October 2025 and was lowest at 33.3% in December 2025.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 10% in October 2025.
  • Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among customer data platforms in New Zealand peaked at 29.2% in November 2025 and was lowest at 10% in October 2025.
  • Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand peaked at 20% in January 2026 and was lowest at 6.7% in July 2026.
  • Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms in New Zealand peaked at 13.3% in January 2026 and was lowest at 5.3% in March 2026.
  • Across the 11 months ending August 2026, RudderStack rose from 4th to 2nd among customer data platforms in New Zealand.
  • Across the 11 months ending August 2026, Bloomreach fell from 2nd to 3rd among customer data platforms in New Zealand.
  • Across the 11 months ending August 2026, Twilio Segment rose from 5th to 4th among customer data platforms in New Zealand.
  • Across the 11 months ending August 2026, mParticle fell from 3rd to 5th among customer data platforms in New Zealand.

How did search popularity change for New Zealand customer data platforms in August 2026?

  1. In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%.

  2. In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%.

  3. In August 2026, Tealium gained estimated Share of Search among customer data platforms in New Zealand, from 40% to 44.4%.

  4. In August 2026, Bloomreach lost estimated Share of Search among customer data platforms in New Zealand, from 26.7% to 16.7%.

  5. In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%.

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