mParticle vs Twilio Segment:Which is more popular by branded search in New Zealand?
In August 2026, Twilio Segment had more branded searches than mParticle among customer data platforms in New Zealand. Twilio Segment was estimated to have 20 branded searches compared to mParticle’s 10, and held an 11.1% Share of Search versus mParticle’s 5.6%.
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Which is more popular in search, mParticle or Twilio Segment?
Compare the customer data platforms New Zealand marketers unify customer data in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twilio Segment, mParticle. The figures are in the table below the chart.
View monthly share of search table
| Month | Tealium | RudderStack | Bloomreach | Twilio Segment | mParticle |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 10% | 10% | 10% | 10% |
| Nov 2025 | 41.7% | 12.5% | 29.2% | 8.3% | 8.3% |
| Dec 2025 | 33.3% | 16.7% | 25% | 16.7% | 8.3% |
| Jan 2026 | 33.3% | 20% | 13.3% | 20% | 13.3% |
| Feb 2026 | 44.4% | 16.7% | 22.2% | 11.1% | 5.6% |
| Mar 2026 | 52.6% | 15.8% | 15.8% | 10.5% | 5.3% |
| Apr 2026 | 33.3% | 33.3% | 13.3% | 13.3% | 6.7% |
| May 2026 | 46.2% | 15.4% | 15.4% | 15.4% | 7.7% |
| Jun 2026 | 35.3% | 17.6% | 17.6% | 17.6% | 11.8% |
| Jul 2026 | 40% | 13.3% | 26.7% | 6.7% | 13.3% |
| Aug 2026 | 44.4% | 22.2% | 16.7% | 11.1% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the mParticle and Twilio Segment comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: mParticle took it in July 2026, Twilio Segment took it in August 2026.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms in New Zealand moved from 10% to 5.6%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand moved from 10% to 11.1%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand customer data platforms in August 2026?
3 changes
In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%.
In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%.
In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using mParticle’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
mParticle
3 branded search terms
- mparticle
- mparticle cdp
- mparticle com
Twilio Segment
3 branded search terms
- segment cdp
- segment customer data
- segment io
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