How popular ismParticle in search?
In August 2026, there were an estimated 10 branded searches for mParticle in New Zealand which is down 50% over the last 11 months. mParticle holds 5.6% estimated Share of Search among New Zealand customer data platforms and is ranked 5th of 5 competitors for search popularity.
Tealium44.4%
RudderStack22.2%
Bloomreach16.7%Twilio Segment11.1%
mParticle5.6%
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Which customer data platforms compete with mParticle?
Share of Search by month for Tealium, RudderStack, Bloomreach, Twilio Segment, mParticle. The figures are in the table below the chart.
View monthly share of search table
| Month | Tealium | RudderStack | Bloomreach | Twilio Segment | mParticle |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 10% | 10% | 10% | 10% |
| Nov 2025 | 41.7% | 12.5% | 29.2% | 8.3% | 8.3% |
| Dec 2025 | 33.3% | 16.7% | 25% | 16.7% | 8.3% |
| Jan 2026 | 33.3% | 20% | 13.3% | 20% | 13.3% |
| Feb 2026 | 44.4% | 16.7% | 22.2% | 11.1% | 5.6% |
| Mar 2026 | 52.6% | 15.8% | 15.8% | 10.5% | 5.3% |
| Apr 2026 | 33.3% | 33.3% | 13.3% | 13.3% | 6.7% |
| May 2026 | 46.2% | 15.4% | 15.4% | 15.4% | 7.7% |
| Jun 2026 | 35.3% | 17.6% | 17.6% | 17.6% | 11.8% |
| Jul 2026 | 40% | 13.3% | 26.7% | 6.7% | 13.3% |
| Aug 2026 | 44.4% | 22.2% | 16.7% | 11.1% | 5.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 80 | +33.3% | +4.4 points | |
| 2, moved from 4th to 2nd | 22.2% | 40 | +100% | +8.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 16.7% | 30 | -25% | -10 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.1% | 20 | +100% | +4.4 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 5.6% | 10 | -50% | -7.8 pointsmoved from 3rd to 5th |
1.
Tealium44.4%
held 1st · 80 estimated branded searches · +33.3% vs prior month · +4.4 points
22.2%
moved from 4th to 2nd · 40 estimated branded searches · +100% vs prior month · +8.9 points
16.7%
moved from 2nd to 3rd · 30 estimated branded searches · -25% vs prior month · -10 points
11.1%
moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +4.4 points
5.6%
moved from 3rd to 5th · 10 estimated branded searches · -50% vs prior month · -7.8 points
Compare search popularity between mParticle and its closest rivals
How has branded search demand for mParticle changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for mParticle in New Zealand fell from 20 to 10.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms in New Zealand decreased from 10% to 5.6%.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms in New Zealand peaked at 13.3% in January 2026 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, mParticle fell from 3rd to 5th among customer data platforms in New Zealand.
How did search popularity change for New Zealand customer data platforms in August 2026?
5 changes
In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%.
In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%.
In August 2026, Tealium gained estimated Share of Search among customer data platforms in New Zealand, from 40% to 44.4%.
In August 2026, Bloomreach lost estimated Share of Search among customer data platforms in New Zealand, from 26.7% to 16.7%.
In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%.
How is mParticle measured?
Brandwave collects information about searches that people make online using mParticle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- mparticle
- mparticle cdp
- mparticle com
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Is mParticle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.