Klaviyo vs Mailchimp:Which is more popular by branded search in New Zealand?
In August 2026, Mailchimp had more branded searches than Klaviyo among email marketing platforms in New Zealand. Mailchimp was estimated to have 10.5K branded searches compared to Klaviyo’s 3K, and held a 52.5% Share of Search versus Klaviyo’s 15.1%.
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Which is more popular in search, Klaviyo or Mailchimp?
Compare the email marketing platforms New Zealand businesses send newsletters and campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mailchimp, Klaviyo. The figures are in the table below the chart.
View monthly share of search table
| Month | Mailchimp | Klaviyo | MailerLite | Brevo | Campaign Monitor | Flodesk | ActiveCampaign | Constant Contact | Omnisend |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 12.3% | 7% | 4.3% | 5.4% | 3.8% | 2.1% | 1.2% | 1.1% |
| Nov 2025 | 63% | 12.4% | 6.8% | 3.9% | 5.4% | 3.9% | 2.1% | 1.4% | 0.99% |
| Dec 2025 | 60.8% | 11.6% | 8% | 4.6% | 5.4% | 4.4% | 2.5% | 1.4% | 1.2% |
| Jan 2026 | 57.5% | 13.9% | 9.2% | 5.3% | 5% | 3.6% | 2.8% | 1.6% | 1% |
| Feb 2026 | 62.3% | 12.5% | 8.3% | 4.6% | 5% | 3.2% | 2.1% | 0.94% | 1.1% |
| Mar 2026 | 60.5% | 11.9% | 7.8% | 6.6% | 5.3% | 3% | 2.5% | 1.3% | 1.1% |
| Apr 2026 | 58.1% | 14% | 9.2% | 6.3% | 4.7% | 2.9% | 2.4% | 1.4% | 1.1% |
| May 2026 | 56.6% | 16.7% | 7.6% | 6.1% | 4.6% | 3.4% | 2.3% | 1.5% | 1.3% |
| Jun 2026 | 57.3% | 13.8% | 9.2% | 6.3% | 4.7% | 3.4% | 2.4% | 1.6% | 1.3% |
| Jul 2026 | 57.9% | 13.9% | 9.1% | 6.3% | 4.7% | 3.5% | 2% | 1.1% | 1.6% |
| Aug 2026 | 52.5% | 15.1% | 10% | 8.4% | 5.2% | 3.9% | 2.2% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Klaviyo and Mailchimp comparison changed over the last 12 months?
3 findings
- Mailchimp was ahead of Klaviyo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms in New Zealand moved from 12.3% to 15.1%, and its estimated monthly branded searches held steady at 3K.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand moved from 62.8% to 52.5%, and its estimated monthly branded searches moved from 15.3K to 10.5K.
How did search popularity change for New Zealand email marketing platforms in August 2026?
2 changes
In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms in New Zealand, from 13.9% to 15.1%.
In August 2026, Mailchimp lost estimated Share of Search among email marketing platforms in New Zealand, from 57.9% to 52.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Klaviyo’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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