Brandwave

How popular isKit?

In September 2026, people searched for Kit by name about 50 times in New Zealand, a 77.3% decrease from the previous year. These searches made up 0.19% of all New Zealand email marketing platform searches, placing Kit tenth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about email marketing platforms, Kit did not appear in any of the answers.

Search and AI answers in September 2026

Kit is the tenth most searched of 10 competitors and not listed in any AI answer.

  1. MailchimpShare of searches 56.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KlaviyoShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. BrevoShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. MailerLiteShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. KitShare of searches 0.19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top email marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailchimp1st
  2. MailerLite2nd
  3. Brevo3rd
  4. ActiveCampaign4th
  5. Klaviyo5th
  6. Omnisend6th
  7. Campaign Monitor7th
  8. Flodesk–
  9. Constant Contact–
  10. Kit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which email marketing platforms compete with Kit?

Kit against email marketing platforms in New Zealand, by month

Share of searches by month for Mailchimp, Klaviyo, Brevo, MailerLite, Campaign Monitor, Flodesk, Kit. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoMailerLiteCampaign MonitorFlodeskActiveCampaignConstant ContactOmnisendKit
Oct 202562.4%12.3%4.2%6.8%5.5%3.7%2%1.1%1.1%0.88%
Nov 202562.7%12.3%3.8%6.8%5.5%3.8%2.1%1.4%0.93%0.72%
Dec 202560.4%11.6%4.5%8%5.4%4.4%2.4%1.3%1.2%0.85%
Jan 202657%13.9%5.2%9.2%5%3.5%2.8%1.5%0.97%0.97%
Feb 202662.1%12.3%4.6%8.2%5.1%3.1%2%0.92%1.1%0.56%
Mar 202660.3%11.9%6.6%7.8%5.3%2.9%2.4%1.3%1.1%0.45%
Apr 202657.9%14%6.3%9.2%4.8%2.8%2.3%1.2%1%0.43%
May 202656.1%16.9%6.1%7.6%4.7%3.4%2.3%1.5%1.2%0.32%
Jun 202657.1%13.8%6.2%9.1%4.7%3.4%2.3%1.5%1.3%0.52%
Jul 202657.8%13.8%6.3%9.2%4.7%3.4%1.9%0.99%1.6%0.33%
Aug 202652.1%15.3%8.5%10.1%5.2%3.8%2.1%1.4%1.4%0.26%
Sep 202656.9%13.7%7.6%7.5%6.1%3.4%1.8%1.5%1.3%0.19%

  1. 1.Mailchimp

    56.9%

    Held 1st. 12.1K estimated branded searches, +21.6% vs prior month. Share +4.8 points.

  2. 2.Klaviyo

    13.7%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Brevo

    7.6%

    Moved from 4th to 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.MailerLite

    7.5%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -17% vs prior month. Share -2.6 points.

  5. 5.Campaign Monitor

    6.1%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.

  6. 6.Flodesk

    3.4%

    Held 6th. 720 estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  7. 7.ActiveCampaign

    1.8%

    Held 7th. 390 estimated branded searches, -2.5% vs prior month. Share -0.3 points.

  8. 8.Constant Contact

    1.5%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  9. 9.Omnisend

    1.3%

    Held 9th. 270 estimated branded searches, +3.8% vs prior month. Share -0.1 points.

  10. 10.Kit

    0.19%

    Held 10th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Kit and its closest rivals

Every comparison with Kit

13 comparisons

How has branded search demand for Kit changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kit in New Zealand fell from 220 to 50.
  • Across the 12 months ending September 2026, Kit’s share of searches among email marketing platforms in New Zealand decreased from 0.88% to 0.19%.

How did search popularity change for New Zealand email marketing platforms in September 2026?

6 changes

  1. In September 2026, Mailchimp gained share of searches among email marketing platforms in New Zealand, from 52.1% to 56.9%.

  2. In September 2026, Campaign Monitor gained share of searches among email marketing platforms in New Zealand, from 5.2% to 6.1%.

  3. In September 2026, MailerLite lost share of searches among email marketing platforms in New Zealand, from 10.1% to 7.5%.

  4. In September 2026, Klaviyo lost share of searches among email marketing platforms in New Zealand, from 15.3% to 13.7%.

  5. In September 2026, Brevo lost share of searches among email marketing platforms in New Zealand, from 8.5% to 7.6%.

  6. Estimated monthly branded searches for Constant Contact in New Zealand rose 18.5% over 12 measured months, from 270 to 320 in September 2026.

How are Kit’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • convertkit
  • kit newsletter
  • kit publishing

Do you work for Kit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kit compete?

Kit is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Newsletter platforms7th of 70.21%Show ranking
Email marketing platforms10th of 100.19%Shown above
Creator with pink hair and a pink jacket

Is Kit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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