Brandwave

Campaign Monitor vs Kit:Which is more popular?

In September 2026, Campaign Monitor had more branded searches than Kit among email marketing platforms in New Zealand. Campaign Monitor had about 1,300 branded searches, while Kit had 40. Campaign Monitor made up 6.1% of all email marketing platform searches we track, and Kit accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about email marketing platforms, Campaign Monitor appeared in two of the five answers and Kit in none.

Among email marketing platforms in New Zealand in September 2026

Who do people search for more?

Campaign Monitor, about 33 searches for every 1 for Kit

Campaign Monitor 1.3K searchesKit 40 searches

Who does AI mention more?

Campaign Monitor, mentioned in 2 of 5 answers, Kit in 0

Campaign Monitor in 2 of 5Kit in 0 of 5

Who does AI recommend more?

Campaign Monitor, the only one of the two named

Campaign Monitor first in 2Kit never named

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Top email marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Campaign Monitor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailchimp1st
  2. MailerLite2nd
  3. Brevo3rd
  4. ActiveCampaign4th
  5. Klaviyo5th
  6. Omnisend6th
  7. Campaign Monitor7th
  8. Flodesk–
  9. Constant Contact–
  10. Kit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Campaign Monitor or Kit more popular in search?

This chart shows how often people search Google for Campaign Monitor and Kit by name. Each line represents a brand's share of searches for all ten email marketing platforms we track, month by month, from searches in New Zealand.

Campaign Monitor and Kit among email marketing platforms in New Zealand, by month

Share of searches by month for Campaign Monitor, Kit. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoMailerLiteCampaign MonitorFlodeskActiveCampaignConstant ContactOmnisendKit
Oct 202562.4%12.3%4.2%6.8%5.5%3.7%2%1.1%1.1%0.88%
Nov 202562.7%12.3%3.8%6.8%5.5%3.8%2.1%1.4%0.93%0.72%
Dec 202560.4%11.6%4.5%8%5.4%4.4%2.4%1.3%1.2%0.85%
Jan 202657%13.9%5.2%9.2%5%3.5%2.8%1.5%0.97%0.97%
Feb 202662.1%12.3%4.6%8.2%5.1%3.1%2%0.92%1.1%0.56%
Mar 202660.3%11.9%6.6%7.8%5.3%2.9%2.4%1.3%1.1%0.45%
Apr 202657.9%14%6.3%9.2%4.8%2.8%2.3%1.2%1%0.43%
May 202656.1%16.9%6.1%7.6%4.7%3.4%2.3%1.5%1.2%0.32%
Jun 202657.1%13.8%6.2%9.1%4.7%3.4%2.3%1.5%1.3%0.52%
Jul 202657.8%13.8%6.3%9.2%4.7%3.4%1.9%0.99%1.6%0.33%
Aug 202652.1%15.3%8.5%10.1%5.2%3.8%2.1%1.4%1.4%0.26%
Sep 202656.9%13.7%7.6%7.5%6.1%3.4%1.8%1.5%1.3%0.19%

How has the Campaign Monitor and Kit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand email marketing platforms in September 2026?

2 changes

  1. In September 2026, Campaign Monitor gained share of searches among email marketing platforms in New Zealand, from 5.2% to 6.1%.

  2. Estimated monthly branded searches for Kit in New Zealand fell 81% over 12 measured months, from 210 to 40 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Campaign Monitor’s and Kit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Campaign Monitor

3 branded search terms

  • campaign monitor
  • campaign monitor newsletter
  • campaignmonitor

Kit

1 branded search term

  • convertkit

How the Brand Demand Index is measured

Other head-to-heads among email marketing platforms

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