Brandwave

How popular isKit in search?

In August 2026, there were an estimated 60 branded searches for Kit in New Zealand which is down 72.7% over the last 11 months. Kit holds 0.54% estimated Share of Search among New Zealand newsletter platforms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Substack94.4%
  2. beehiiv3.2%
  3. Buttondown1.2%
  4. Ghost0.63%
  5. Kit0.54%
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Which newsletter platforms compete with Kit?

Kit against newsletter platforms in New Zealand, by month

Share of Search by month for Substack, beehiiv, Kit. The figures are in the table below the chart.

View monthly share of search table
MonthSubstackbeehiivButtondownGhostKit
Oct 202591.2%3.7%1.1%1.2%2.7%
Nov 202591.6%3.8%1.1%1.1%2.3%
Dec 202591.9%3.6%1.4%1.2%1.9%
Jan 202694.5%2.5%0.71%0.71%1.6%
Feb 202693.5%3.1%0.87%1.1%1.4%
Mar 202694.2%3%0.88%0.88%1.1%
Apr 202693.6%3.6%0.95%0.95%0.86%
May 202693.5%3.6%1.2%0.96%0.7%
Jun 202694.1%3.1%1.1%0.71%1.1%
Jul 202693.8%3.2%1.3%0.86%0.86%
Aug 202694.4%3.2%1.2%0.63%0.54%
Sep 2026—————

  1. 1.Substack

    94.4%

    held 1st · 10.5K estimated branded searches · +20.6% vs prior month · +0.7 points

  2. 2.beehiiv

    3.2%

    held 2nd · 360 estimated branded searches · +20% vs prior month · 0 points

  3. 3.Buttondown

    1.2%

    held 3rd · 130 estimated branded searches · +8.3% vs prior month · -0.1 points

  4. 4.Ghost

    0.63%

    held 4th · 70 estimated branded searches · -12.5% vs prior month · -0.2 points

  5. 5.Kit

    0.54%

    held 5th · 60 estimated branded searches · -25% vs prior month · -0.3 points

Compare search popularity between Kit and its closest rivals

How has branded search demand for Kit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kit in New Zealand fell from 220 to 60.
  • Across the 11 months ending August 2026, Kit’s estimated Share of Search among newsletter platforms in New Zealand decreased from 2.7% to 0.54%.
  • Across the 11 months ending August 2026, Kit fell from 3rd to 5th among newsletter platforms in New Zealand.

How did search popularity change for New Zealand newsletter platforms in August 2026?

  1. In August 2026, Substack gained estimated Share of Search among newsletter platforms in New Zealand, from 93.8% to 94.4%.

  2. Estimated monthly branded searches for Buttondown in New Zealand rose 44.4% over 11 measured months, from 90 to 130 in August 2026.

  3. Estimated monthly branded searches for beehiiv in New Zealand rose 20% over 11 measured months, from 300 to 360 in August 2026.

  4. Estimated monthly branded searches for Kit in New Zealand fell 72.7% over 11 measured months, from 220 to 60 in August 2026.

  5. Estimated monthly branded searches for Ghost in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

How is Kit measured?

Brandwave collects information about searches that people make online using Kit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • convertkit
  • kit newsletter
  • kit publishing

Do you work for Kit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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