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Email marketing platforms in New Zealand:Which brands are most popular in search?

In August 2026, Mailchimp was the most searched among email marketing platforms in New Zealand, with an estimated 10.5K branded searches and 52.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mailchimp52.5%
  2. Klaviyo15.1%
  3. MailerLite10%
  4. Brevo8.4%
  5. Campaign Monitor5.2%
  6. Flodesk3.9%
  7. ActiveCampaign2.2%
  8. Constant Contact1.4%
  9. Omnisend1.4%

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Share of SearchLeaderboard

Compare the email marketing platforms New Zealand businesses send newsletters and campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among email marketing platforms in New Zealand, by month

Share of Search by month for Mailchimp, Klaviyo, MailerLite, Brevo, Campaign Monitor, Flodesk, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthMailchimpKlaviyoMailerLiteBrevoCampaign MonitorFlodeskActiveCampaignConstant ContactOmnisend
Oct 202562.8%12.3%7%4.3%5.4%3.8%2.1%1.2%1.1%
Nov 202563%12.4%6.8%3.9%5.4%3.9%2.1%1.4%0.99%
Dec 202560.8%11.6%8%4.6%5.4%4.4%2.5%1.4%1.2%
Jan 202657.5%13.9%9.2%5.3%5%3.6%2.8%1.6%1%
Feb 202662.3%12.5%8.3%4.6%5%3.2%2.1%0.94%1.1%
Mar 202660.5%11.9%7.8%6.6%5.3%3%2.5%1.3%1.1%
Apr 202658.1%14%9.2%6.3%4.7%2.9%2.4%1.4%1.1%
May 202656.6%16.7%7.6%6.1%4.6%3.4%2.3%1.5%1.3%
Jun 202657.3%13.8%9.2%6.3%4.7%3.4%2.4%1.6%1.3%
Jul 202657.9%13.9%9.1%6.3%4.7%3.5%2%1.1%1.6%
Aug 202652.5%15.1%10%8.4%5.2%3.9%2.2%1.4%1.4%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Mailchimp

    52.5%

    held 1st · 10.5K estimated branded searches · -17.3% vs prior month · -5.5 points

  2. 2.Klaviyo

    15.1%

    held 2nd · 3K estimated branded searches · -0.66% vs prior month · +1.2 points

  3. 3.MailerLite

    10%

    held 3rd · 2K estimated branded searches · 0% vs prior month · +0.9 points

  4. 4.Brevo

    8.4%

    held 4th · 1.7K estimated branded searches · +22.6% vs prior month · +2.2 points

  5. 5.Campaign Monitor

    5.2%

    held 5th · 1K estimated branded searches · +0.98% vs prior month · +0.5 points

  6. 6.Flodesk

    3.9%

    held 6th · 780 estimated branded searches · +1.3% vs prior month · +0.4 points

  7. 7.ActiveCampaign

    2.2%

    held 7th · 440 estimated branded searches · +2.3% vs prior month · +0.2 points

  8. 8.Constant Contact

    1.4%

    moved from 9th to 8th · 280 estimated branded searches · +16.7% vs prior month · +0.3 points

  9. 9.Omnisend

    1.4%

    moved from 8th to 9th · 270 estimated branded searches · -20.6% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among email marketing platforms in New Zealand?

In August 2026, Mailchimp was the most searched among email marketing platforms in New Zealand, with an estimated 10.5K branded searches and 52.5% estimated Share of Search within this set. Klaviyo is in 2nd place, 37.4 percentage points behind at 15.1% Share of Search.

New Zealand email marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mailchimp62.8% → 52.5%63%Nov 202552.5%Aug 20261st
Klaviyo12.3% → 15.1%16.7%May 202611.6%Dec 20252nd
MailerLite7% → 10%10%Aug 20266.8%Nov 20253rd
Brevo4.3% → 8.4%8.4%Aug 20263.9%Nov 20255th → 4th
Campaign Monitor5.4% → 5.2%5.4%Nov 20254.6%May 20264th → 5th
Flodesk3.8% → 3.9%4.4%Dec 20252.9%Apr 20266th
ActiveCampaign2.1% → 2.2%2.8%Jan 20262%Jul 20267th
Constant Contact1.2% → 1.4%1.6%Jan 20260.94%Feb 20268th
Omnisend1.1% → 1.4%1.6%Jul 20260.99%Nov 20259th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand decreased from 62.8% to 52.5%.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms in New Zealand increased from 12.3% to 15.1%.
  • Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand increased from 7% to 10%.
  • Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms in New Zealand increased from 4.3% to 8.4%.
  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand peaked at 63% in November 2025 and was lowest at 52.5% in August 2026.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms in New Zealand peaked at 16.7% in May 2026 and was lowest at 11.6% in December 2025.
  • Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand peaked at 10% in August 2026 and was lowest at 6.8% in November 2025.
  • Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms in New Zealand peaked at 8.4% in August 2026 and was lowest at 3.9% in November 2025.
  • Across the 11 months ending August 2026, Flodesk’s estimated Share of Search among email marketing platforms in New Zealand peaked at 4.4% in December 2025 and was lowest at 2.9% in April 2026.
  • Across the 11 months ending August 2026, Brevo rose from 5th to 4th among email marketing platforms in New Zealand.
  • Across the 11 months ending August 2026, Campaign Monitor fell from 4th to 5th among email marketing platforms in New Zealand.
  • Across the 11 months ending August 2026, Flodesk, ActiveCampaign, Constant Contact and Omnisend held steady: their estimated Share of Search among email marketing platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand email marketing platforms in August 2026?

  1. In August 2026, Brevo gained estimated Share of Search among email marketing platforms in New Zealand, from 6.3% to 8.4%.

  2. In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms in New Zealand, from 13.9% to 15.1%.

  3. In August 2026, MailerLite gained estimated Share of Search among email marketing platforms in New Zealand, from 9.1% to 10%.

  4. In August 2026, Mailchimp lost estimated Share of Search among email marketing platforms in New Zealand, from 57.9% to 52.5%.

  5. Flodesk’s estimated Share of Search among email marketing platforms in New Zealand has gained ground for 3 months in a row, from 3.4% to 3.9% in August 2026.

  6. In August 2026, Constant Contact rose from 9th to 8th among email marketing platforms in New Zealand.

  7. In August 2026, Omnisend fell from 8th to 9th among email marketing platforms in New Zealand.

  8. Estimated monthly branded searches for Campaign Monitor in New Zealand fell 22% over 11 measured months, from 1.3K to 1K in August 2026.

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