Campaign Monitor vs Mailchimp:Which is more popular by branded search in New Zealand?
In August 2026, Mailchimp had more branded searches than Campaign Monitor among email marketing platforms in New Zealand. Mailchimp was estimated to have 10.5K branded searches compared to Campaign Monitor’s 1K, and held a 52.5% Share of Search versus Campaign Monitor’s 5.2%.
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Which is more popular in search, Campaign Monitor or Mailchimp?
Compare the email marketing platforms New Zealand businesses send newsletters and campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mailchimp, Campaign Monitor. The figures are in the table below the chart.
View monthly share of search table
| Month | Mailchimp | Klaviyo | MailerLite | Brevo | Campaign Monitor | Flodesk | ActiveCampaign | Constant Contact | Omnisend |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 12.3% | 7% | 4.3% | 5.4% | 3.8% | 2.1% | 1.2% | 1.1% |
| Nov 2025 | 63% | 12.4% | 6.8% | 3.9% | 5.4% | 3.9% | 2.1% | 1.4% | 0.99% |
| Dec 2025 | 60.8% | 11.6% | 8% | 4.6% | 5.4% | 4.4% | 2.5% | 1.4% | 1.2% |
| Jan 2026 | 57.5% | 13.9% | 9.2% | 5.3% | 5% | 3.6% | 2.8% | 1.6% | 1% |
| Feb 2026 | 62.3% | 12.5% | 8.3% | 4.6% | 5% | 3.2% | 2.1% | 0.94% | 1.1% |
| Mar 2026 | 60.5% | 11.9% | 7.8% | 6.6% | 5.3% | 3% | 2.5% | 1.3% | 1.1% |
| Apr 2026 | 58.1% | 14% | 9.2% | 6.3% | 4.7% | 2.9% | 2.4% | 1.4% | 1.1% |
| May 2026 | 56.6% | 16.7% | 7.6% | 6.1% | 4.6% | 3.4% | 2.3% | 1.5% | 1.3% |
| Jun 2026 | 57.3% | 13.8% | 9.2% | 6.3% | 4.7% | 3.4% | 2.4% | 1.6% | 1.3% |
| Jul 2026 | 57.9% | 13.9% | 9.1% | 6.3% | 4.7% | 3.5% | 2% | 1.1% | 1.6% |
| Aug 2026 | 52.5% | 15.1% | 10% | 8.4% | 5.2% | 3.9% | 2.2% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Campaign Monitor and Mailchimp comparison changed over the last 12 months?
3 findings
- Mailchimp was ahead of Campaign Monitor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campaign Monitor’s estimated Share of Search among email marketing platforms in New Zealand moved from 5.4% to 5.2%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand moved from 62.8% to 52.5%, and its estimated monthly branded searches moved from 15.3K to 10.5K.
How did search popularity change for New Zealand email marketing platforms in August 2026?
2 changes
In August 2026, Mailchimp lost estimated Share of Search among email marketing platforms in New Zealand, from 57.9% to 52.5%.
Estimated monthly branded searches for Campaign Monitor in New Zealand fell 22% over 11 measured months, from 1.3K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Campaign Monitor’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campaign Monitor
8 branded search terms
- campaign monitor
- campaign monitor email marketing
- campaign monitor near me
- campaign monitor newsletter
- campaign monitor pricing
- campaignmonitor
- campaignmonitor com
- campaignmonitor pricing
Mailchimp
10 branded search terms
- mailchimp
- mailchimp api
- mailchimp com
- mailchimp cost
- mailchimp email marketing
- mailchimp near me
- mailchimp newsletter
- mailchimp nz
- mailchimp online
- mailchimp what is
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.