MailerLite vs Omnisend:Which is more popular by branded search in New Zealand?
In August 2026, MailerLite had more branded searches than Omnisend among email marketing platforms in New Zealand. MailerLite was estimated to have 2K branded searches compared to Omnisend’s 270, and held a 10% Share of Search versus Omnisend’s 1.4%.
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Which is more popular in search, MailerLite or Omnisend?
Compare the email marketing platforms New Zealand businesses send newsletters and campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MailerLite, Omnisend. The figures are in the table below the chart.
View monthly share of search table
| Month | Mailchimp | Klaviyo | MailerLite | Brevo | Campaign Monitor | Flodesk | ActiveCampaign | Constant Contact | Omnisend |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 12.3% | 7% | 4.3% | 5.4% | 3.8% | 2.1% | 1.2% | 1.1% |
| Nov 2025 | 63% | 12.4% | 6.8% | 3.9% | 5.4% | 3.9% | 2.1% | 1.4% | 0.99% |
| Dec 2025 | 60.8% | 11.6% | 8% | 4.6% | 5.4% | 4.4% | 2.5% | 1.4% | 1.2% |
| Jan 2026 | 57.5% | 13.9% | 9.2% | 5.3% | 5% | 3.6% | 2.8% | 1.6% | 1% |
| Feb 2026 | 62.3% | 12.5% | 8.3% | 4.6% | 5% | 3.2% | 2.1% | 0.94% | 1.1% |
| Mar 2026 | 60.5% | 11.9% | 7.8% | 6.6% | 5.3% | 3% | 2.5% | 1.3% | 1.1% |
| Apr 2026 | 58.1% | 14% | 9.2% | 6.3% | 4.7% | 2.9% | 2.4% | 1.4% | 1.1% |
| May 2026 | 56.6% | 16.7% | 7.6% | 6.1% | 4.6% | 3.4% | 2.3% | 1.5% | 1.3% |
| Jun 2026 | 57.3% | 13.8% | 9.2% | 6.3% | 4.7% | 3.4% | 2.4% | 1.6% | 1.3% |
| Jul 2026 | 57.9% | 13.9% | 9.1% | 6.3% | 4.7% | 3.5% | 2% | 1.1% | 1.6% |
| Aug 2026 | 52.5% | 15.1% | 10% | 8.4% | 5.2% | 3.9% | 2.2% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the MailerLite and Omnisend comparison changed over the last 12 months?
3 findings
- MailerLite was ahead of Omnisend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand moved from 7% to 10%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Omnisend’s estimated Share of Search among email marketing platforms in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 280 to 270.
How did search popularity change for New Zealand email marketing platforms in August 2026?
2 changes
In August 2026, MailerLite gained estimated Share of Search among email marketing platforms in New Zealand, from 9.1% to 10%.
In August 2026, Omnisend fell from 8th to 9th among email marketing platforms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using MailerLite’s and Omnisend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MailerLite
5 branded search terms
- mailerlite
- mailerlite com
- mailerlite email marketing
- mailerlite newsletter
- mailerlite pricing
Omnisend
5 branded search terms
- omnisend
- omnisend com
- omnisend email marketing
- omnisend newsletter
- omnisend pricing
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