Brandwave

Adobe Marketo Engage vs Ortto:Which is more popular?

In September 2026, Ortto had more branded searches than Adobe Marketo Engage among marketing automation platforms in New Zealand. Ortto had about 30 branded searches, while Adobe Marketo Engage had 10. Ortto made up 0.17% of all marketing automation platform searches we track, and Adobe Marketo Engage accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about marketing automation platforms, Adobe Marketo Engage appeared in two of the five answers and Ortto in one. Adobe Marketo Engage and Ortto were each mentioned first in one of the two answers that named either.

Among marketing automation platforms in New Zealand in September 2026

Who do people search for more?

Ortto, about 3 searches for every 1 for Adobe Marketo Engage

Ortto 30 searchesAdobe Marketo Engage 10 searches

Who does AI mention more?

Adobe Marketo Engage, mentioned in 2 of 5 answers, Ortto in 1

Adobe Marketo Engage in 2 of 5Ortto in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Adobe Marketo Engage first in 1Ortto first in 1

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Top marketing automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Engage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ortto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Marketo Engage and Ortto were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ActiveCampaign1st
  2. HubSpot2nd
  3. Klaviyo3rd
  4. Mailchimp4th
  5. Adobe Marketo Engage5th
  6. Ortto6th
  7. Brevo7th
  8. Keap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Engage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Marketo Engage or Ortto more popular in search?

This chart shows how often people search Google for Adobe Marketo Engage and Ortto by name. Each line represents a brand's share of searches for all eight marketing automation platforms we track, month by month, from searches in New Zealand.

Adobe Marketo Engage and Ortto among marketing automation platforms in New Zealand, by month

Share of searches by month for Ortto, Adobe Marketo Engage. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoActiveCampaignKeapHubSpotOrttoAdobe Marketo Engage
Oct 202576.4%14.9%5.2%2.5%0.36%0.41%0.21%0.05%
Nov 202577.1%15.1%4.6%2.5%0.36%0.16%0.26%0.05%
Dec 202575.9%14.5%5.5%3%0.54%0.23%0.23%0.08%
Jan 202671.6%17.3%6.3%3.5%0.51%0.51%0.14%0.07%
Feb 202675.9%15%5.5%2.4%0.44%0.44%0.13%0.06%
Mar 202673.2%14.3%7.9%2.9%0.44%0.94%0.2%0.05%
Apr 202671.1%17%7.6%2.8%0.53%0.47%0.41%0.06%
May 202668.4%20.3%7.3%2.7%0.62%0.45%0.11%0.06%
Jun 202671.3%17.1%7.7%2.8%0.53%0.29%0.24%0.06%
Jul 202671.5%17.1%7.7%2.3%0.83%0.41%0.18%0.06%
Aug 202666%19.3%10.6%2.6%0.93%0.2%0.27%0.07%
Sep 202670.3%16.8%9.3%2.3%0.81%0.23%0.17%0.06%

How has the Adobe Marketo Engage and Ortto comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing automation platforms in September 2026?

1 change

  1. In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Marketo Engage’s and Ortto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Marketo Engage

1 branded search term

  • adobe marketo engage

Ortto

2 branded search terms

  • ortto
  • ortto ai

How the Brand Demand Index is measured

Other head-to-heads among marketing automation platforms

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