Brandwave

ActiveCampaign vs Klaviyo:Which is more popular?

In September 2026, Klaviyo had more branded searches than ActiveCampaign among marketing automation platforms in New Zealand. Klaviyo had about 2,900 branded searches, while ActiveCampaign had 390. Klaviyo made up 16.8% of all marketing automation platform searches we track, and ActiveCampaign accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about marketing automation platforms, both ActiveCampaign and Klaviyo appeared in all five answers. ActiveCampaign was mentioned before Klaviyo in every answer.

Among marketing automation platforms in New Zealand in September 2026

Who do people search for more?

Klaviyo, about 7 searches for every 1 for ActiveCampaign

Klaviyo 2.9K searchesActiveCampaign 390 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

ActiveCampaign in 5 of 5Klaviyo in 5 of 5

Who does AI recommend more?

ActiveCampaign, named ahead of Klaviyo in every answer

ActiveCampaign first in 5Klaviyo never first

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Top marketing automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both ActiveCampaign and Klaviyo showed up in all five answers. ActiveCampaign was listed before Klaviyo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ActiveCampaign1st
  2. HubSpot2nd
  3. Klaviyo3rd
  4. Mailchimp4th
  5. Adobe Marketo Engage5th
  6. Ortto6th
  7. Brevo7th
  8. Keap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Engage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ActiveCampaign or Klaviyo more popular in search?

This chart shows how often people search Google for ActiveCampaign and Klaviyo by name. Each line represents a brand's share of searches for all eight marketing automation platforms we track, month by month, from searches in New Zealand.

ActiveCampaign and Klaviyo among marketing automation platforms in New Zealand, by month

Share of searches by month for Klaviyo, ActiveCampaign. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoActiveCampaignKeapHubSpotOrttoAdobe Marketo Engage
Oct 202576.4%14.9%5.2%2.5%0.36%0.41%0.21%0.05%
Nov 202577.1%15.1%4.6%2.5%0.36%0.16%0.26%0.05%
Dec 202575.9%14.5%5.5%3%0.54%0.23%0.23%0.08%
Jan 202671.6%17.3%6.3%3.5%0.51%0.51%0.14%0.07%
Feb 202675.9%15%5.5%2.4%0.44%0.44%0.13%0.06%
Mar 202673.2%14.3%7.9%2.9%0.44%0.94%0.2%0.05%
Apr 202671.1%17%7.6%2.8%0.53%0.47%0.41%0.06%
May 202668.4%20.3%7.3%2.7%0.62%0.45%0.11%0.06%
Jun 202671.3%17.1%7.7%2.8%0.53%0.29%0.24%0.06%
Jul 202671.5%17.1%7.7%2.3%0.83%0.41%0.18%0.06%
Aug 202666%19.3%10.6%2.6%0.93%0.2%0.27%0.07%
Sep 202670.3%16.8%9.3%2.3%0.81%0.23%0.17%0.06%

How has the ActiveCampaign and Klaviyo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing automation platforms in September 2026?

2 changes

  1. In September 2026, Klaviyo lost share of searches among marketing automation platforms in New Zealand, from 19.3% to 16.8%.

  2. Estimated monthly branded searches for ActiveCampaign in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ActiveCampaign’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ActiveCampaign

1 branded search term

  • activecampaign

Klaviyo

1 branded search term

  • klaviyo

How the Brand Demand Index is measured

Other head-to-heads among marketing automation platforms

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