Brandwave

AI image generators in New Zealand:Which brands are most popular in search?

In August 2026, Midjourney was the most searched among AI image generators in New Zealand, with an estimated 4.5K branded searches and 35.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Midjourney35.9%
  2. Adobe Firefly29.2%
  3. Leonardo AI16.2%
  4. Ideogram10.8%
  5. Stable Diffusion7.9%

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Share of SearchLeaderboard

Compare the AI image generators New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI image generators in New Zealand, by month

Share of Search by month for Midjourney, Adobe Firefly, Leonardo AI, Ideogram, Stable Diffusion. The figures are in the table below the chart.

View monthly share of search table
MonthMidjourneyAdobe FireflyLeonardo AIIdeogramStable Diffusion
Oct 202547.3%13.9%17.4%11.5%9.9%
Nov 202544%15.5%19.1%10.6%10.7%
Dec 202543.3%15.7%18.9%9.2%12.9%
Jan 202643.3%15.3%17.7%8.9%14.8%
Feb 202643.6%19.5%15.2%9.6%12.1%
Mar 202644.6%21.3%13.5%9%11.7%
Apr 202640%26.2%14.3%9.9%9.5%
May 202639.7%27.2%14.5%9.2%9.3%
Jun 202641.2%25.3%12.2%11.8%9.5%
Jul 202637.5%29.2%15.5%8.9%9%
Aug 202635.9%29.2%16.2%10.8%7.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Midjourney

    35.9%

    held 1st · 4.5K estimated branded searches · -3.7% vs prior month · -1.6 points

  2. 2.Adobe Firefly

    29.2%

    held 2nd · 3.6K estimated branded searches · +0.83% vs prior month · 0 points

  3. 3.Leonardo AI

    16.2%

    held 3rd · 2K estimated branded searches · +5.2% vs prior month · +0.7 points

  4. 4.Ideogram

    10.8%

    moved from 5th to 4th · 1.4K estimated branded searches · +22.7% vs prior month · +1.9 points

  5. 5.Stable Diffusion

    7.9%

    moved from 4th to 5th · 990 estimated branded searches · -10.8% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among AI image generators in New Zealand?

In August 2026, Midjourney was the most searched among AI image generators in New Zealand, with an estimated 4.5K branded searches and 35.9% estimated Share of Search within this set. Adobe Firefly is in 2nd place, 6.6 percentage points behind at 29.2% Share of Search.

New Zealand AI image generators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Midjourney47.3% → 35.9%47.3%Oct 202535.9%Aug 20261st
Adobe Firefly13.9% → 29.2%29.2%Aug 202613.9%Oct 20253rd → 2nd
Leonardo AI17.4% → 16.2%19.1%Nov 202512.2%Jun 20262nd → 3rd
Ideogram11.5% → 10.8%11.8%Jun 20268.9%Jul 20264th
Stable Diffusion9.9% → 7.9%14.8%Jan 20267.9%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators in New Zealand decreased from 47.3% to 35.9%.
  • Across the 11 months ending August 2026, Adobe Firefly’s estimated Share of Search among AI image generators in New Zealand increased from 13.9% to 29.2%.
  • Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand decreased from 17.4% to 16.2%.
  • Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators in New Zealand decreased from 11.5% to 10.8%.
  • Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand decreased from 9.9% to 7.9%.
  • Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand peaked at 19.1% in November 2025 and was lowest at 12.2% in June 2026.
  • Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators in New Zealand peaked at 11.8% in June 2026 and was lowest at 8.9% in July 2026.
  • Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand peaked at 14.8% in January 2026 and was lowest at 7.9% in August 2026.
  • Across the 11 months ending August 2026, Adobe Firefly rose from 3rd to 2nd among AI image generators in New Zealand.
  • Across the 11 months ending August 2026, Leonardo AI fell from 2nd to 3rd among AI image generators in New Zealand.

How did search popularity change for New Zealand AI image generators in August 2026?

  1. In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%.

  2. In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%.

  3. In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%.

  4. In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%.

  5. Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026.

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