Brandwave

How popular isLeonardo AI?

In September 2026, people searched for Leonardo AI by name about 1,320 times in New Zealand, a 45.7% decrease from the previous year. These searches made up 13.3% of all New Zealand AI image generator searches, placing Leonardo AI third out of five generators. When we asked both ChatGPT and Google AI Overviews about AI image generators, Leonardo AI appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Leonardo AI is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. MidjourneyShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Adobe FireflyShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Leonardo AIShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Stable DiffusionShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. IdeogramShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top AI image generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leonardo AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leonardo AI is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midjourney1st
  2. Adobe Firefly2nd
  3. Ideogram3rd
  4. Leonardo AI4th
  5. Stable Diffusion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Firefly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midjourney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ideogram3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stable Diffusion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI image generators compete with Leonardo AI?

Leonardo AI against AI image generators in New Zealand, by month

Share of searches by month for Midjourney, Adobe Firefly, Leonardo AI, Stable Diffusion, Ideogram. The figures are in the table below the chart.

View monthly share of searches table
MonthMidjourneyAdobe FireflyLeonardo AIStable DiffusionIdeogram
Oct 202547.3%14%17.7%10%11.1%
Nov 202543.8%15.2%19.3%10.7%11%
Dec 202543%15.8%19%12.8%9.4%
Jan 202642.7%15.1%18%15%9.2%
Feb 202643.8%18.4%15.3%12.4%10.1%
Mar 202645%20.7%13.5%11.4%9.4%
Apr 202641.9%23%15.1%9.8%10.2%
May 202642.2%23%15.1%9.4%10.2%
Jun 202642.4%23.2%12.6%9.1%12.6%
Jul 202641.2%27.4%12.2%9%10.1%
Aug 202638.5%26.5%14.5%8.4%12.1%
Sep 202635.5%29.6%13.3%11.1%10.6%

  1. 1.Midjourney

    35.5%

    Held 1st. 3.5K estimated branded searches, -17.7% vs prior month. Share -3 points.

  2. 2.Adobe Firefly

    29.6%

    Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. 3.Leonardo AI

    13.3%

    Held 3rd. 1.3K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

  4. 4.Stable Diffusion

    11.1%

    Moved from 5th to 4th. 1.1K estimated branded searches, +17% vs prior month. Share +2.6 points.

  5. 5.Ideogram

    10.6%

    Moved from 4th to 5th. 1.1K estimated branded searches, -22.2% vs prior month. Share -1.6 points.

Compare popularity between Leonardo AI and its closest rivals

Every comparison with Leonardo AI

4 comparisons

How has branded search demand for Leonardo AI changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leonardo AI in New Zealand fell from 2.4K to 1.3K.
  • Across the 12 months ending September 2026, Leonardo AI’s share of searches among AI image generators in New Zealand decreased from 17.7% to 13.3%.
  • Across the 12 months ending September 2026, Leonardo AI’s share of searches among AI image generators in New Zealand peaked at 19.3% in November 2025 and was lowest at 12.2% in July 2026.
  • Across the 12 months ending September 2026, Leonardo AI fell from 2nd to 3rd among AI image generators in New Zealand.

How did search popularity change for New Zealand AI image generators in September 2026?

5 changes

  1. In September 2026, Stable Diffusion overtook Ideogram to rank 4th among AI image generators in New Zealand, with 11.1% of the searches.

  2. In September 2026, Adobe Firefly gained share of searches among AI image generators in New Zealand, from 26.5% to 29.6%.

  3. In September 2026, Midjourney lost share of searches among AI image generators in New Zealand, from 38.5% to 35.5%.

  4. In September 2026, Ideogram lost share of searches among AI image generators in New Zealand, from 12.1% to 10.6%.

  5. In September 2026, Leonardo AI lost share of searches among AI image generators in New Zealand, from 14.5% to 13.3%.

How are Leonardo AI’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leonardo AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leonardo ai
  • leonardoai

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How the Brand Demand Index is measured

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