Leonardo AI vs Stable Diffusion:Which is more popular by branded search in New Zealand?
In August 2026, Leonardo AI had more branded searches than Stable Diffusion among AI image generators in New Zealand. Leonardo AI was estimated to have 2K branded searches compared to Stable Diffusion’s 990, and held a 16.2% Share of Search versus Stable Diffusion’s 7.9%.
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Which is more popular in search, Leonardo AI or Stable Diffusion?
Compare the AI image generators New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leonardo AI, Stable Diffusion. The figures are in the table below the chart.
View monthly share of search table
| Month | Midjourney | Adobe Firefly | Leonardo AI | Ideogram | Stable Diffusion |
|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 13.9% | 17.4% | 11.5% | 9.9% |
| Nov 2025 | 44% | 15.5% | 19.1% | 10.6% | 10.7% |
| Dec 2025 | 43.3% | 15.7% | 18.9% | 9.2% | 12.9% |
| Jan 2026 | 43.3% | 15.3% | 17.7% | 8.9% | 14.8% |
| Feb 2026 | 43.6% | 19.5% | 15.2% | 9.6% | 12.1% |
| Mar 2026 | 44.6% | 21.3% | 13.5% | 9% | 11.7% |
| Apr 2026 | 40% | 26.2% | 14.3% | 9.9% | 9.5% |
| May 2026 | 39.7% | 27.2% | 14.5% | 9.2% | 9.3% |
| Jun 2026 | 41.2% | 25.3% | 12.2% | 11.8% | 9.5% |
| Jul 2026 | 37.5% | 29.2% | 15.5% | 8.9% | 9% |
| Aug 2026 | 35.9% | 29.2% | 16.2% | 10.8% | 7.9% |
| Sep 2026 | — | — | — | — | — |
How has the Leonardo AI and Stable Diffusion comparison changed over the last 12 months?
3 findings
- Leonardo AI was ahead of Stable Diffusion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand moved from 17.4% to 16.2%, and its estimated monthly branded searches moved from 2.5K to 2K.
- Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand moved from 9.9% to 7.9%, and its estimated monthly branded searches moved from 1.4K to 990.
How did search popularity change for New Zealand AI image generators in August 2026?
3 changes
In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%.
In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%.
In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Leonardo AI’s and Stable Diffusion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leonardo AI
5 branded search terms
- leonardo ai
- leonardo ai ai art
- leonardo ai image generator
- leonardo ai near me
- leonardoai
Stable Diffusion
9 branded search terms
- stability ai
- stable diffusion
- stable diffusion ai
- stable diffusion ai art
- stable diffusion ai image
- stable diffusion image generator
- stable diffusion model
- stable diffusion online
- stablediffusion
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.