Brandwave

Ideogram vs Stable Diffusion:Which is more popular by branded search in New Zealand?

In August 2026, Ideogram had more branded searches than Stable Diffusion among AI image generators in New Zealand. Ideogram was estimated to have 1.4K branded searches compared to Stable Diffusion’s 990, and held a 10.8% Share of Search versus Stable Diffusion’s 7.9%.

Share of Search among AI image generators in New Zealand in August 2026Which is more popular in search, Ideogram or Stable Diffusion?
Ideogram10.8%1.4K searches
vs
Stable Diffusion7.9%990 searches

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Which is more popular in search, Ideogram or Stable Diffusion?

Compare the AI image generators New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ideogram and Stable Diffusion among AI image generators in New Zealand, by month

Share of Search by month for Ideogram, Stable Diffusion. The figures are in the table below the chart.

View monthly share of search table
MonthMidjourneyAdobe FireflyLeonardo AIIdeogramStable Diffusion
Oct 202547.3%13.9%17.4%11.5%9.9%
Nov 202544%15.5%19.1%10.6%10.7%
Dec 202543.3%15.7%18.9%9.2%12.9%
Jan 202643.3%15.3%17.7%8.9%14.8%
Feb 202643.6%19.5%15.2%9.6%12.1%
Mar 202644.6%21.3%13.5%9%11.7%
Apr 202640%26.2%14.3%9.9%9.5%
May 202639.7%27.2%14.5%9.2%9.3%
Jun 202641.2%25.3%12.2%11.8%9.5%
Jul 202637.5%29.2%15.5%8.9%9%
Aug 202635.9%29.2%16.2%10.8%7.9%
Sep 2026—————

How has the Ideogram and Stable Diffusion comparison changed over the last 12 months?

  • The lead changed hands 6 times in the 11 months ending August 2026: Stable Diffusion took it in November 2025, Ideogram took it in April 2026, Stable Diffusion took it in May 2026, Ideogram took it in June 2026, Stable Diffusion took it in July 2026, Ideogram took it in August 2026.
  • Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators in New Zealand moved from 11.5% to 10.8%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
  • Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand moved from 9.9% to 7.9%, and its estimated monthly branded searches moved from 1.4K to 990.

How did search popularity change for New Zealand AI image generators in August 2026?

  1. In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%.

  2. In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Ideogram’s and Stable Diffusion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ideogram

5 branded search terms

  • chinese ideogram
  • ideogram
  • ideogram ai
  • ideogram ai art
  • ideogram image generator

Stable Diffusion

9 branded search terms

  • stability ai
  • stable diffusion
  • stable diffusion ai
  • stable diffusion ai art
  • stable diffusion ai image
  • stable diffusion image generator
  • stable diffusion model
  • stable diffusion online
  • stablediffusion

How the Brand Demand Index is measured

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