Adobe Firefly vs Leonardo AI:Which is more popular by branded search in New Zealand?
In August 2026, Adobe Firefly had more branded searches than Leonardo AI among AI image generators in New Zealand. Adobe Firefly was estimated to have 3.6K branded searches compared to Leonardo AI’s 2K, and held a 29.2% Share of Search versus Leonardo AI’s 16.2%.
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Which is more popular in search, Adobe Firefly or Leonardo AI?
Compare the AI image generators New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Firefly, Leonardo AI. The figures are in the table below the chart.
View monthly share of search table
| Month | Midjourney | Adobe Firefly | Leonardo AI | Ideogram | Stable Diffusion |
|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 13.9% | 17.4% | 11.5% | 9.9% |
| Nov 2025 | 44% | 15.5% | 19.1% | 10.6% | 10.7% |
| Dec 2025 | 43.3% | 15.7% | 18.9% | 9.2% | 12.9% |
| Jan 2026 | 43.3% | 15.3% | 17.7% | 8.9% | 14.8% |
| Feb 2026 | 43.6% | 19.5% | 15.2% | 9.6% | 12.1% |
| Mar 2026 | 44.6% | 21.3% | 13.5% | 9% | 11.7% |
| Apr 2026 | 40% | 26.2% | 14.3% | 9.9% | 9.5% |
| May 2026 | 39.7% | 27.2% | 14.5% | 9.2% | 9.3% |
| Jun 2026 | 41.2% | 25.3% | 12.2% | 11.8% | 9.5% |
| Jul 2026 | 37.5% | 29.2% | 15.5% | 8.9% | 9% |
| Aug 2026 | 35.9% | 29.2% | 16.2% | 10.8% | 7.9% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Firefly and Leonardo AI comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Adobe Firefly took it in February 2026.
- Across the 11 months ending August 2026, Adobe Firefly’s estimated Share of Search among AI image generators in New Zealand moved from 13.9% to 29.2%, and its estimated monthly branded searches moved from 2K to 3.6K.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand moved from 17.4% to 16.2%, and its estimated monthly branded searches moved from 2.5K to 2K.
How did search popularity change for New Zealand AI image generators in August 2026?
2 changes
In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%.
Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Firefly’s and Leonardo AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
6 branded search terms
- adobe firefly
- adobe firefly ai art
- adobe firefly ai image
- adobe firefly image generator
- adobe firefly online
- adobefirefly
Leonardo AI
5 branded search terms
- leonardo ai
- leonardo ai ai art
- leonardo ai image generator
- leonardo ai near me
- leonardoai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.