Adobe Firefly vs Midjourney:Which is more popular by branded search in New Zealand?
In August 2026, Midjourney had more branded searches than Adobe Firefly among AI image generators in New Zealand. Midjourney was estimated to have 4.5K branded searches compared to Adobe Firefly’s 3.6K, and held a 35.9% Share of Search versus Adobe Firefly’s 29.2%.
Follow Adobe Firefly vs Midjourney and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adobe Firefly or Midjourney?
Compare the AI image generators New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Midjourney, Adobe Firefly. The figures are in the table below the chart.
View monthly share of search table
| Month | Midjourney | Adobe Firefly | Leonardo AI | Ideogram | Stable Diffusion |
|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 13.9% | 17.4% | 11.5% | 9.9% |
| Nov 2025 | 44% | 15.5% | 19.1% | 10.6% | 10.7% |
| Dec 2025 | 43.3% | 15.7% | 18.9% | 9.2% | 12.9% |
| Jan 2026 | 43.3% | 15.3% | 17.7% | 8.9% | 14.8% |
| Feb 2026 | 43.6% | 19.5% | 15.2% | 9.6% | 12.1% |
| Mar 2026 | 44.6% | 21.3% | 13.5% | 9% | 11.7% |
| Apr 2026 | 40% | 26.2% | 14.3% | 9.9% | 9.5% |
| May 2026 | 39.7% | 27.2% | 14.5% | 9.2% | 9.3% |
| Jun 2026 | 41.2% | 25.3% | 12.2% | 11.8% | 9.5% |
| Jul 2026 | 37.5% | 29.2% | 15.5% | 8.9% | 9% |
| Aug 2026 | 35.9% | 29.2% | 16.2% | 10.8% | 7.9% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Firefly and Midjourney comparison changed over the last 12 months?
3 findings
- Midjourney was ahead of Adobe Firefly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Firefly’s estimated Share of Search among AI image generators in New Zealand moved from 13.9% to 29.2%, and its estimated monthly branded searches moved from 2K to 3.6K.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators in New Zealand moved from 47.3% to 35.9%, and its estimated monthly branded searches moved from 6.7K to 4.5K.
How did search popularity change for New Zealand AI image generators in August 2026?
2 changes
In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%.
Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Firefly’s and Midjourney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
6 branded search terms
- adobe firefly
- adobe firefly ai art
- adobe firefly ai image
- adobe firefly image generator
- adobe firefly online
- adobefirefly
Midjourney
9 branded search terms
- midjourney
- midjourney ai
- midjourney ai art
- midjourney ai free
- midjourney ai image
- midjourney com
- midjourney free
- midjourney image generator
- midjourney online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.