How popular isMidjourney in search?
In August 2026, there were an estimated 4.5K branded searches for Midjourney in New Zealand which is down 33.5% over the last 11 months. Midjourney holds 35.9% estimated Share of Search among New Zealand AI image generators and is ranked 1st of 5 competitors for search popularity.
Midjourney35.9%Adobe Firefly29.2%
Leonardo AI16.2%Ideogram10.8%
Stable Diffusion7.9%
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Which AI image generators compete with Midjourney?
Share of Search by month for Midjourney, Adobe Firefly, Leonardo AI, Ideogram, Stable Diffusion. The figures are in the table below the chart.
View monthly share of search table
| Month | Midjourney | Adobe Firefly | Leonardo AI | Ideogram | Stable Diffusion |
|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 13.9% | 17.4% | 11.5% | 9.9% |
| Nov 2025 | 44% | 15.5% | 19.1% | 10.6% | 10.7% |
| Dec 2025 | 43.3% | 15.7% | 18.9% | 9.2% | 12.9% |
| Jan 2026 | 43.3% | 15.3% | 17.7% | 8.9% | 14.8% |
| Feb 2026 | 43.6% | 19.5% | 15.2% | 9.6% | 12.1% |
| Mar 2026 | 44.6% | 21.3% | 13.5% | 9% | 11.7% |
| Apr 2026 | 40% | 26.2% | 14.3% | 9.9% | 9.5% |
| May 2026 | 39.7% | 27.2% | 14.5% | 9.2% | 9.3% |
| Jun 2026 | 41.2% | 25.3% | 12.2% | 11.8% | 9.5% |
| Jul 2026 | 37.5% | 29.2% | 15.5% | 8.9% | 9% |
| Aug 2026 | 35.9% | 29.2% | 16.2% | 10.8% | 7.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 4.5K | -3.7% | -1.6 points | |
| 2, held 2nd | 29.2% | 3.6K | +0.83% | 0 points | |
| 3, held 3rd | 16.2% | 2K | +5.2% | +0.7 points | |
| 4, moved from 5th to 4th | 10.8% | 1.4K | +22.7% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.9% | 990 | -10.8% | -1 pointsmoved from 4th to 5th |
35.9%
held 1st · 4.5K estimated branded searches · -3.7% vs prior month · -1.6 points
29.2%
held 2nd · 3.6K estimated branded searches · +0.83% vs prior month · 0 points
16.2%
held 3rd · 2K estimated branded searches · +5.2% vs prior month · +0.7 points
4.
10.8%
moved from 5th to 4th · 1.4K estimated branded searches · +22.7% vs prior month · +1.9 points
7.9%
moved from 4th to 5th · 990 estimated branded searches · -10.8% vs prior month · -1 points
Compare search popularity between Midjourney and its closest rivals
How has branded search demand for Midjourney changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Midjourney in New Zealand fell from 6.7K to 4.5K.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators in New Zealand decreased from 47.3% to 35.9%.
How did search popularity change for New Zealand AI image generators in August 2026?
5 changes
In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%.
In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%.
In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%.
In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%.
Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026.
How is Midjourney measured?
Brandwave collects information about searches that people make online using Midjourney’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- midjourney
- midjourney ai
- midjourney ai art
- midjourney ai free
- midjourney ai image
- midjourney com
- midjourney free
- midjourney image generator
- midjourney online
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Is Midjourney your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.