How popular isAdobe Firefly?
In September 2026, people searched for Adobe Firefly by name about 2,950 times in New Zealand, a 53.6% increase from the previous year. These searches made up 29.6% of all New Zealand AI image generator searches, placing Adobe Firefly second out of five generators. When we asked both ChatGPT and Google AI Overviews about AI image generators, Adobe Firefly appeared in all answers and was the second most recommended of the five.
Adobe Firefly is the second most searched of 5 competitors and the second most recommended in AI answers.
MidjourneyShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Adobe FireflyShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Leonardo AIShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Stable DiffusionShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IdeogramShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top AI image generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Firefly appeared in all five answers. Adobe Firefly is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Firefly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midjourney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ideogram3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stable Diffusion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image generators
5 answers
Asked ChatGPT
“Which AI image generator should I use in New Zealand?”
Asked ChatGPT
“What are the best AI image generators in New Zealand?”
Asked ChatGPT
“What's the best AI image generator in New Zealand for creating marketing images?”
Searched Google, AI Overview
“best ai image generator”
Searched Google, AI Overview
“text to image ai”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which AI image generators compete with Adobe Firefly?
Share of searches by month for Midjourney, Adobe Firefly, Leonardo AI, Stable Diffusion, Ideogram. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midjourney | Adobe Firefly | Leonardo AI | Stable Diffusion | Ideogram |
|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 14% | 17.7% | 10% | 11.1% |
| Nov 2025 | 43.8% | 15.2% | 19.3% | 10.7% | 11% |
| Dec 2025 | 43% | 15.8% | 19% | 12.8% | 9.4% |
| Jan 2026 | 42.7% | 15.1% | 18% | 15% | 9.2% |
| Feb 2026 | 43.8% | 18.4% | 15.3% | 12.4% | 10.1% |
| Mar 2026 | 45% | 20.7% | 13.5% | 11.4% | 9.4% |
| Apr 2026 | 41.9% | 23% | 15.1% | 9.8% | 10.2% |
| May 2026 | 42.2% | 23% | 15.1% | 9.4% | 10.2% |
| Jun 2026 | 42.4% | 23.2% | 12.6% | 9.1% | 12.6% |
| Jul 2026 | 41.2% | 27.4% | 12.2% | 9% | 10.1% |
| Aug 2026 | 38.5% | 26.5% | 14.5% | 8.4% | 12.1% |
| Sep 2026 | 35.5% | 29.6% | 13.3% | 11.1% | 10.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.5% | 3.5K | -17.7% | -3 points | |
| 2, held 2nd | 29.6% | 3K | 0% | +3.2 points | |
| 3, held 3rd | 13.3% | 1.3K | -18.5% | -1.3 points | |
| 4, moved from 5th to 4th | 11.1% | 1.1K | +17% | +2.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.6% | 1.1K | -22.2% | -1.6 pointsmoved from 4th to 5th |
35.5%
Held 1st. 3.5K estimated branded searches, -17.7% vs prior month. Share -3 points.
29.6%
Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +3.2 points.
13.3%
Held 3rd. 1.3K estimated branded searches, -18.5% vs prior month. Share -1.3 points.
11.1%
Moved from 5th to 4th. 1.1K estimated branded searches, +17% vs prior month. Share +2.6 points.
5.
Ideogram10.6%
Moved from 4th to 5th. 1.1K estimated branded searches, -22.2% vs prior month. Share -1.6 points.
Compare popularity between Adobe Firefly and its closest rivals
Every comparison with Adobe Firefly
16 comparisons
- Adobe Firefly vs Claid AI
- Adobe Firefly vs HeyGen
- Adobe Firefly vs Midjourney
- Adobe Firefly vs Kling AI
- Adobe Firefly vs Sora
- Adobe Firefly vs Leonardo AI
- Adobe Firefly vs Stable Diffusion
- Adobe Firefly vs Ideogram
- Adobe Firefly vs Runway
- Adobe Firefly vs Synthesia
- Adobe Firefly vs Photoroom
- Adobe Firefly vs Pebblely
- Adobe Firefly vs Google Veo
- Adobe Firefly vs InVideo
- Adobe Firefly vs Pika
- Adobe Firefly vs Pixelcut
How has branded search demand for Adobe Firefly changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Firefly in New Zealand rose from 1.9K to 3K.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators in New Zealand increased from 14% to 29.6%.
- Across the 12 months ending September 2026, Adobe Firefly rose from 3rd to 2nd among AI image generators in New Zealand.
How did search popularity change for New Zealand AI image generators in September 2026?
5 changes
In September 2026, Stable Diffusion overtook Ideogram to rank 4th among AI image generators in New Zealand, with 11.1% of the searches.
In September 2026, Adobe Firefly gained share of searches among AI image generators in New Zealand, from 26.5% to 29.6%.
In September 2026, Midjourney lost share of searches among AI image generators in New Zealand, from 38.5% to 35.5%.
In September 2026, Ideogram lost share of searches among AI image generators in New Zealand, from 12.1% to 10.6%.
In September 2026, Leonardo AI lost share of searches among AI image generators in New Zealand, from 14.5% to 13.3%.
How are Adobe Firefly’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adobe firefly
- adobefirefly
Who owns Adobe Firefly?
Adobe Firefly is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and 
Adobe Stock, owned by the same company, in New Zealand.
Do you work for Adobe Firefly? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Adobe Firefly compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| AI product photography tools | 2nd of 6 | 3.1% | Show ranking |
| AI video generators | 2nd of 9 | 21.4% | Show ranking |
| AI image generators | 2nd of 5 | 29.6% | Shown above |
Is Adobe Firefly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.