Brandwave

How popular isAdobe Firefly?

In September 2026, people searched for Adobe Firefly by name about 2,950 times in New Zealand, a 53.6% increase from the previous year. These searches made up 3.1% of all New Zealand AI product photography tool searches, placing Adobe Firefly second out of six tools. When we asked both ChatGPT and Google AI Overviews about AI product photography tools, Adobe Firefly appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Adobe Firefly is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Claid AIShare of searches 95.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Adobe FireflyShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. PhotoroomShare of searches 0.79%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PebblelyShare of searches 0.76%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. PixelcutShare of searches 0.24%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top AI product photography tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Firefly is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photoroom1st
  2. Pebblely2nd
  3. Flair AI3rd
  4. Adobe Firefly4th
  5. Claid AI5th
  6. Pixelcut6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photoroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pebblely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flair AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixelcut3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Claid AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Firefly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about AI product photography tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which AI product photography tools compete with Adobe Firefly?

Adobe Firefly against AI product photography tools in New Zealand, by month

Share of searches by month for Claid AI, Adobe Firefly. The figures are in the table below the chart.

View monthly share of searches table
MonthClaid AIAdobe FireflyPhotoroomPebblelyPixelcutFlair AI
Oct 202585.7%6.1%3.3%3.2%1.7%0.13%
Nov 202583.2%7.2%3.9%3.7%1.7%0.26%
Dec 202580%8.7%4%4.8%2.5%0.11%
Jan 202684.5%6.2%3.5%3.3%2.5%0.08%
Feb 202690.5%4.4%2.1%1.6%1.4%0.02%
Mar 202695.5%2.6%0.79%0.76%0.36%0.03%
Apr 202695.6%2.5%0.8%0.76%0.27%0.03%
May 202696.2%2.1%0.74%0.63%0.24%0.05%
Jun 202696.4%2.1%0.66%0.63%0.21%0.01%
Jul 202695%3.1%0.96%0.62%0.25%0.02%
Aug 202695.7%2.6%0.8%0.63%0.25%<0.01%
Sep 202695.1%3.1%0.79%0.76%0.24%0.02%

  1. 1.Claid AI

    95.1%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  2. 2.Adobe Firefly

    3.1%

    Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Photoroom

    0.79%

    Held 3rd. 750 estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Pebblely

    0.76%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Pixelcut

    0.24%

    Held 5th. 230 estimated branded searches, -20.7% vs prior month. Share 0 points.

  6. 6.Flair AI

    0.02%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Adobe Firefly and its closest rivals

Every comparison with Adobe Firefly

16 comparisons

How has branded search demand for Adobe Firefly changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Firefly in New Zealand rose from 1.9K to 3K.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI product photography tools in New Zealand decreased from 6.1% to 3.1%.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI product photography tools in New Zealand peaked at 8.7% in December 2025 and was lowest at 2.1% in May 2026.

How did search popularity change for New Zealand AI product photography tools in September 2026?

6 changes

  1. In September 2026, Adobe Firefly gained share of searches among AI product photography tools in New Zealand, from 2.6% to 3.1%.

  2. In September 2026, Claid AI lost share of searches among AI product photography tools in New Zealand, from 95.7% to 95.1%.

  3. Estimated monthly branded searches for Pixelcut in New Zealand fell 56.6% over 12 measured months, from 530 to 230 in September 2026.

  4. Estimated monthly branded searches for Flair AI in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

  5. Estimated monthly branded searches for Photoroom in New Zealand fell 28.6% over 12 measured months, from 1.1K to 750 in September 2026.

  6. Estimated monthly branded searches for Pebblely in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are Adobe Firefly’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe firefly
  • adobefirefly

How the Brand Demand Index is measured

Who owns Adobe Firefly?

Adobe Firefly is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Firefly? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Firefly compete?

Adobe Firefly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI product photography tools2nd of 63.1%Shown above
AI video generators2nd of 921.4%Show ranking
AI image generators2nd of 529.6%Show ranking
Creator with pink hair and a pink jacket

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