Adobe Firefly vs HeyGen:Which is more popular?
In September 2026, HeyGen had more branded searches than Adobe Firefly among AI video generators in New Zealand. HeyGen had about 3,600 branded searches, while Adobe Firefly had 2,950. HeyGen made up 26.1% of all AI video generator searches we track, and Adobe Firefly accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about AI video generators, Adobe Firefly appeared in four of the five answers and HeyGen in three. Adobe Firefly was mentioned before HeyGen in four out of five answers.
Who do people search for more?
HeyGen, about 22% more searches than Adobe Firefly
Who does AI mention more?
Adobe Firefly, mentioned in 4 of 5 answers, HeyGen in 3
Who does AI recommend more?
Adobe Firefly, named ahead of HeyGen in 4 of 5 answers
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Top AI video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HeyGen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Firefly was listed before HeyGen in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Runway1st
Kling AI2nd
Google Veo3rd- Adobe Firefly4th
InVideo5th- HeyGen6th
Synthesia7th
Sora8th
Pika–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI video generators
5 answers
Asked ChatGPT
“Which AI video generator should I use in New Zealand?”
Asked ChatGPT
“What are the best AI video generators in New Zealand?”
Asked ChatGPT
“What's the best AI video generator in New Zealand for social videos?”
Searched Google, AI Overview
“best ai video generator”
Searched Google, AI Overview
“ai video maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Adobe Firefly or HeyGen more popular in search?
This chart shows how often people search Google for Adobe Firefly and HeyGen by name. Each line represents a brand's share of searches for all nine AI video generators we track, month by month, from searches in New Zealand.
Share of searches by month for HeyGen, Adobe Firefly. The figures are in the table below the chart.
View monthly share of searches table
| Month | HeyGen | Adobe Firefly | Kling AI | Sora | Runway | Synthesia | Google Veo | InVideo | Pika |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.5% | 4.5% | 4.4% | 70.1% | 3.2% | 3.5% | 1.6% | 2.1% | 2% |
| Nov 2025 | 14.4% | 7.6% | 7.4% | 51.3% | 4.9% | 5.8% | 2.2% | 3.5% | 2.9% |
| Dec 2025 | 16.2% | 9% | 14.9% | 38.9% | 6.3% | 6.3% | 2.3% | 3.3% | 2.8% |
| Jan 2026 | 18.8% | 8.5% | 20.8% | 29.9% | 6.6% | 6% | 2.4% | 3.1% | 4% |
| Feb 2026 | 21.7% | 11.7% | 16.4% | 28.3% | 6.6% | 6.7% | 2.5% | 2.9% | 3.3% |
| Mar 2026 | 20.6% | 13.9% | 12.4% | 29.7% | 7.5% | 6.7% | 2.8% | 2.8% | 3.5% |
| Apr 2026 | 24.6% | 16.4% | 14.6% | 17.6% | 10.7% | 6.3% | 3.2% | 2.2% | 4.5% |
| May 2026 | 25.9% | 17.3% | 18.6% | 15.1% | 7.8% | 6.5% | 3.3% | 2.3% | 3.2% |
| Jun 2026 | 27.9% | 18.8% | 16.2% | 13% | 6.8% | 6.9% | 5.1% | 2.5% | 2.8% |
| Jul 2026 | 24.2% | 19.9% | 20.5% | 12% | 5.6% | 5.5% | 7.3% | 2.1% | 2.9% |
| Aug 2026 | 29.3% | 19.6% | 17.1% | 11.5% | 6% | 6.3% | 5.4% | 2.6% | 2.2% |
| Sep 2026 | 26.1% | 21.4% | 18.7% | 10.7% | 7.3% | 5.7% | 4.8% | 2.8% | 2.4% |
How has the Adobe Firefly and HeyGen comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of Adobe Firefly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators in New Zealand moved from 4.5% to 21.4%, and its estimated monthly branded searches moved from 1.9K to 3K.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators in New Zealand moved from 8.5% to 26.1%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for New Zealand AI video generators in September 2026?
2 changes
In September 2026, Adobe Firefly gained share of searches among AI video generators in New Zealand, from 19.6% to 21.4%.
In September 2026, HeyGen lost share of searches among AI video generators in New Zealand, from 29.3% to 26.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
2 branded search terms
- adobe firefly
- adobefirefly
HeyGen
2 branded search terms
- heygen
- heygen ai video
Other head-to-heads among AI video generators
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