Brandwave

HeyGen vs Runway:Which is more popular?

In September 2026, HeyGen had more branded searches than Runway among AI video generators in New Zealand. HeyGen had about 3,600 branded searches, while Runway had 1,000. HeyGen made up 26.1% of all AI video generator searches we track, and Runway accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about AI video generators, Runway appeared in four of the five answers and HeyGen in three. Runway was mentioned before HeyGen in every answer that named either.

Among AI video generators in New Zealand in September 2026

Who do people search for more?

HeyGen, about 4 searches for every 1 for Runway

HeyGen 3.6K searchesRunway 1K searches

Who does AI mention more?

Runway, mentioned in 4 of 5 answers, HeyGen in 3

Runway in 4 of 5HeyGen in 3 of 5

Who does AI recommend more?

Runway, named ahead of HeyGen in 4 of 4 answers

Runway first in 4HeyGen never first

Follow HeyGen vs Runway and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Runway was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HeyGen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Runway was listed before HeyGen in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Runway1st
  2. Kling AI2nd
  3. Google Veo3rd
  4. Adobe Firefly4th
  5. InVideo5th
  6. HeyGen6th
  7. Synthesia7th
  8. Sora8th
  9. Pika–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is HeyGen or Runway more popular in search?

This chart shows how often people search Google for HeyGen and Runway by name. Each line represents a brand's share of searches for all nine AI video generators we track, month by month, from searches in New Zealand.

HeyGen and Runway among AI video generators in New Zealand, by month

Share of searches by month for HeyGen, Runway. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenAdobe FireflyKling AISoraRunwaySynthesiaGoogle VeoInVideoPika
Oct 20258.5%4.5%4.4%70.1%3.2%3.5%1.6%2.1%2%
Nov 202514.4%7.6%7.4%51.3%4.9%5.8%2.2%3.5%2.9%
Dec 202516.2%9%14.9%38.9%6.3%6.3%2.3%3.3%2.8%
Jan 202618.8%8.5%20.8%29.9%6.6%6%2.4%3.1%4%
Feb 202621.7%11.7%16.4%28.3%6.6%6.7%2.5%2.9%3.3%
Mar 202620.6%13.9%12.4%29.7%7.5%6.7%2.8%2.8%3.5%
Apr 202624.6%16.4%14.6%17.6%10.7%6.3%3.2%2.2%4.5%
May 202625.9%17.3%18.6%15.1%7.8%6.5%3.3%2.3%3.2%
Jun 202627.9%18.8%16.2%13%6.8%6.9%5.1%2.5%2.8%
Jul 202624.2%19.9%20.5%12%5.6%5.5%7.3%2.1%2.9%
Aug 202629.3%19.6%17.1%11.5%6%6.3%5.4%2.6%2.2%
Sep 202626.1%21.4%18.7%10.7%7.3%5.7%4.8%2.8%2.4%

How has the HeyGen and Runway comparison changed over the last 12 months?

3 findings
  • HeyGen was ahead of Runway in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators in New Zealand moved from 8.5% to 26.1%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Runway’s share of searches among AI video generators in New Zealand moved from 3.2% to 7.3%, and its estimated monthly branded searches moved from 1.4K to 1K.

How did search popularity change for New Zealand AI video generators in September 2026?

2 changes
  1. In September 2026, Runway overtook Synthesia to rank 5th among AI video generators in New Zealand, with 7.3% of the searches.

  2. In September 2026, HeyGen lost share of searches among AI video generators in New Zealand, from 29.3% to 26.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using HeyGen’s and Runway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HeyGen

2 branded search terms

  • heygen
  • heygen ai video

Runway

4 branded search terms

  • runway ai
  • runway ai video
  • runway ml
  • runwayml

How the Brand Demand Index is measured

Other head-to-heads among AI video generators

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.