HeyGen vs Kling AI:Which is more popular?
In September 2026, HeyGen had more branded searches than Kling AI among AI video generators in New Zealand. HeyGen had about 3,600 branded searches, while Kling AI had 2,570. HeyGen made up 26.1% of all AI video generator searches we track, and Kling AI accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about AI video generators, Kling AI appeared in all five answers and HeyGen in three. Kling AI was mentioned before HeyGen in every answer.
Who do people search for more?
HeyGen, about 40% more searches than Kling AI
Who does AI mention more?
Kling AI, mentioned in every answer we collected
Who does AI recommend more?
Kling AI, named ahead of HeyGen in every answer
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Top AI video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kling AI appeared in all five answers. HeyGen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kling AI was listed before HeyGen in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Runway1st- Kling AI2nd
Google Veo3rd
Adobe Firefly4th
InVideo5th- HeyGen6th
Synthesia7th
Sora8th
Pika–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI video generators
5 answers
Asked ChatGPT
“Which AI video generator should I use in New Zealand?”
Asked ChatGPT
“What are the best AI video generators in New Zealand?”
Asked ChatGPT
“What's the best AI video generator in New Zealand for social videos?”
Searched Google, AI Overview
“best ai video generator”
Searched Google, AI Overview
“ai video maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is HeyGen or Kling AI more popular in search?
This chart shows how often people search Google for HeyGen and Kling AI by name. Each line represents a brand's share of searches for all nine AI video generators we track, month by month, from searches in New Zealand.
Share of searches by month for HeyGen, Kling AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | HeyGen | Adobe Firefly | Kling AI | Sora | Runway | Synthesia | Google Veo | InVideo | Pika |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.5% | 4.5% | 4.4% | 70.1% | 3.2% | 3.5% | 1.6% | 2.1% | 2% |
| Nov 2025 | 14.4% | 7.6% | 7.4% | 51.3% | 4.9% | 5.8% | 2.2% | 3.5% | 2.9% |
| Dec 2025 | 16.2% | 9% | 14.9% | 38.9% | 6.3% | 6.3% | 2.3% | 3.3% | 2.8% |
| Jan 2026 | 18.8% | 8.5% | 20.8% | 29.9% | 6.6% | 6% | 2.4% | 3.1% | 4% |
| Feb 2026 | 21.7% | 11.7% | 16.4% | 28.3% | 6.6% | 6.7% | 2.5% | 2.9% | 3.3% |
| Mar 2026 | 20.6% | 13.9% | 12.4% | 29.7% | 7.5% | 6.7% | 2.8% | 2.8% | 3.5% |
| Apr 2026 | 24.6% | 16.4% | 14.6% | 17.6% | 10.7% | 6.3% | 3.2% | 2.2% | 4.5% |
| May 2026 | 25.9% | 17.3% | 18.6% | 15.1% | 7.8% | 6.5% | 3.3% | 2.3% | 3.2% |
| Jun 2026 | 27.9% | 18.8% | 16.2% | 13% | 6.8% | 6.9% | 5.1% | 2.5% | 2.8% |
| Jul 2026 | 24.2% | 19.9% | 20.5% | 12% | 5.6% | 5.5% | 7.3% | 2.1% | 2.9% |
| Aug 2026 | 29.3% | 19.6% | 17.1% | 11.5% | 6% | 6.3% | 5.4% | 2.6% | 2.2% |
| Sep 2026 | 26.1% | 21.4% | 18.7% | 10.7% | 7.3% | 5.7% | 4.8% | 2.8% | 2.4% |
How has the HeyGen and Kling AI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Kling AI took it in January 2026, HeyGen took it in February 2026.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators in New Zealand moved from 8.5% to 26.1%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Kling AI’s share of searches among AI video generators in New Zealand moved from 4.4% to 18.7%, and its estimated monthly branded searches moved from 1.9K to 2.6K.
How did search popularity change for New Zealand AI video generators in September 2026?
2 changes
In September 2026, Kling AI gained share of searches among AI video generators in New Zealand, from 17.1% to 18.7%.
In September 2026, HeyGen lost share of searches among AI video generators in New Zealand, from 29.3% to 26.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HeyGen’s and Kling AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI video generators
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