Brandwave

How popular isHeyGen?

In September 2026, people searched for HeyGen by name about 3,600 times in New Zealand, about the same as the previous year. These searches made up 26.1% of all New Zealand AI video generator searches, placing HeyGen first out of nine generators. When we asked both ChatGPT and Google AI Overviews about AI video generators, HeyGen appeared in three of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

HeyGen is the most searched of 9 competitors and the sixth most recommended in AI answers.

  1. HeyGenShare of searches 26.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Adobe FireflyShare of searches 21.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Kling AIShare of searches 18.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SoraShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. RunwayShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HeyGen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HeyGen is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Runway1st
  2. Kling AI2nd
  3. Google Veo3rd
  4. Adobe Firefly4th
  5. InVideo5th
  6. HeyGen6th
  7. Synthesia7th
  8. Sora8th
  9. Pika–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI video generators compete with HeyGen?

HeyGen against AI video generators in New Zealand, by month

Share of searches by month for HeyGen, Adobe Firefly, Kling AI, Sora, Runway, Synthesia, Google Veo, InVideo, Pika. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenAdobe FireflyKling AISoraRunwaySynthesiaGoogle VeoInVideoPika
Oct 20258.5%4.5%4.4%70.1%3.2%3.5%1.6%2.1%2%
Nov 202514.4%7.6%7.4%51.3%4.9%5.8%2.2%3.5%2.9%
Dec 202516.2%9%14.9%38.9%6.3%6.3%2.3%3.3%2.8%
Jan 202618.8%8.5%20.8%29.9%6.6%6%2.4%3.1%4%
Feb 202621.7%11.7%16.4%28.3%6.6%6.7%2.5%2.9%3.3%
Mar 202620.6%13.9%12.4%29.7%7.5%6.7%2.8%2.8%3.5%
Apr 202624.6%16.4%14.6%17.6%10.7%6.3%3.2%2.2%4.5%
May 202625.9%17.3%18.6%15.1%7.8%6.5%3.3%2.3%3.2%
Jun 202627.9%18.8%16.2%13%6.8%6.9%5.1%2.5%2.8%
Jul 202624.2%19.9%20.5%12%5.6%5.5%7.3%2.1%2.9%
Aug 202629.3%19.6%17.1%11.5%6%6.3%5.4%2.6%2.2%
Sep 202626.1%21.4%18.7%10.7%7.3%5.7%4.8%2.8%2.4%

  1. 1.HeyGen

    26.1%

    Held 1st. 3.6K estimated branded searches, -18.4% vs prior month. Share -3.2 points.

  2. 2.Adobe Firefly

    21.4%

    Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Kling AI

    18.7%

    Held 3rd. 2.6K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Sora

    10.7%

    Held 4th. 1.5K estimated branded searches, -14.5% vs prior month. Share -0.7 points.

  5. 5.Runway

    7.3%

    Moved from 6th to 5th. 1K estimated branded searches, +9.9% vs prior month. Share +1.2 points.

  6. 6.Synthesia

    5.7%

    Moved from 5th to 6th. 790 estimated branded searches, -16.8% vs prior month. Share -0.6 points.

  7. 7.Google Veo

    4.8%

    Held 7th. 660 estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  8. 8.InVideo

    2.8%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Pika

    2.4%

    Held 9th. 330 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between HeyGen and its closest rivals

Every comparison with HeyGen

9 comparisons

How has branded search demand for HeyGen changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HeyGen in New Zealand held steady at 3.6K.
  • Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators in New Zealand increased from 8.5% to 26.1%.
  • Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators in New Zealand peaked at 29.3% in August 2026 and was lowest at 8.5% in October 2025.
  • Across the 12 months ending September 2026, HeyGen rose from 2nd to 1st among AI video generators in New Zealand.

How did search popularity change for New Zealand AI video generators in September 2026?

6 changes

  1. In September 2026, Runway overtook Synthesia to rank 5th among AI video generators in New Zealand, with 7.3% of the searches.

  2. In September 2026, Adobe Firefly gained share of searches among AI video generators in New Zealand, from 19.6% to 21.4%.

  3. In September 2026, Kling AI gained share of searches among AI video generators in New Zealand, from 17.1% to 18.7%.

  4. In September 2026, HeyGen lost share of searches among AI video generators in New Zealand, from 29.3% to 26.1%.

  5. In September 2026, Sora lost share of searches among AI video generators in New Zealand, from 11.5% to 10.7%.

  6. In September 2026, Google Veo lost share of searches among AI video generators in New Zealand, from 5.4% to 4.8%.

How are HeyGen’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HeyGen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • heygen
  • heygen ai video

Do you work for HeyGen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HeyGen compete?

HeyGen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI video generators1st of 926.1%Shown above
AI avatar video platforms1st of 553%Show ranking
Creator with pink hair and a pink jacket

Is HeyGen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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