HeyGen vs Sora:Which is more popular by branded search in New Zealand?
In August 2026, HeyGen had more branded searches than Sora among AI video generators in New Zealand. HeyGen was estimated to have 2.4K branded searches compared to Sora’s 1.7K, and held a 27.1% Share of Search versus Sora’s 19.4%.
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Which is more popular in search, HeyGen or Sora?
Compare the AI video generators New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HeyGen, Sora. The figures are in the table below the chart.
View monthly share of search table
| Month | Kling AI | HeyGen | Sora | Synthesia | Runway | Pika |
|---|---|---|---|---|---|---|
| Oct 2025 | 4.9% | 6.4% | 78.8% | 4% | 3.6% | 2.3% |
| Nov 2025 | 9.1% | 11.8% | 62.5% | 7.1% | 5.9% | 3.6% |
| Dec 2025 | 18.7% | 13.3% | 48.7% | 7.8% | 7.9% | 3.6% |
| Jan 2026 | 26.2% | 15.8% | 37.3% | 7.5% | 8.2% | 5% |
| Feb 2026 | 21.7% | 19.2% | 37.2% | 8.9% | 8.7% | 4.3% |
| Mar 2026 | 17% | 18.5% | 40.3% | 9.2% | 10.2% | 4.8% |
| Apr 2026 | 20.9% | 23.2% | 25.1% | 9.1% | 15.3% | 6.4% |
| May 2026 | 27.3% | 25.1% | 22.1% | 9.5% | 11.4% | 4.6% |
| Jun 2026 | 26.8% | 24.9% | 21.2% | 11.4% | 11.1% | 4.5% |
| Jul 2026 | 32.8% | 25.8% | 19.1% | 8.8% | 8.8% | 4.7% |
| Aug 2026 | 29% | 27.1% | 19.4% | 10.6% | 10.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the HeyGen and Sora comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: HeyGen took it in May 2026.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI video generators in New Zealand moved from 6.4% to 27.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Sora’s estimated Share of Search among AI video generators in New Zealand moved from 78.8% to 19.4%, and its estimated monthly branded searches moved from 29.8K to 1.7K.
How did search popularity change for New Zealand AI video generators in August 2026?
2 changes
In August 2026, HeyGen gained estimated Share of Search among AI video generators in New Zealand, from 25.8% to 27.1%.
Estimated monthly branded searches for Sora in New Zealand fell 94.2% over 11 measured months, from 29.8K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HeyGen’s and Sora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.