Brandwave

Adobe Firefly vs Kling AI:Which is more popular?

In September 2026, Adobe Firefly had more branded searches than Kling AI among AI video generators in New Zealand. Adobe Firefly had about 2,950 branded searches, while Kling AI had 2,570. Adobe Firefly made up 21.4% of all AI video generator searches we track, and Kling AI accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about AI video generators, Kling AI appeared in all five answers and Adobe Firefly in four. Kling AI was mentioned before Adobe Firefly in four out of five answers.

Among AI video generators in New Zealand in September 2026

Who do people search for more?

Adobe Firefly, about 15% more searches than Kling AI

Adobe Firefly 3K searchesKling AI 2.6K searches

Who does AI mention more?

Kling AI, mentioned in every answer we collected

Kling AI in 5 of 5Adobe Firefly in 4 of 5

Who does AI recommend more?

Kling AI, named ahead of Adobe Firefly in 4 of 5 answers

Kling AI first in 4Adobe Firefly first in 1

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kling AI appeared in all five answers. Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kling AI was listed before Adobe Firefly in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Runway1st
  2. Kling AI2nd
  3. Google Veo3rd
  4. Adobe Firefly4th
  5. InVideo5th
  6. HeyGen6th
  7. Synthesia7th
  8. Sora8th
  9. Pika–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Adobe Firefly or Kling AI more popular in search?

This chart shows how often people search Google for Adobe Firefly and Kling AI by name. Each line represents a brand's share of searches for all nine AI video generators we track, month by month, from searches in New Zealand.

Adobe Firefly and Kling AI among AI video generators in New Zealand, by month

Share of searches by month for Adobe Firefly, Kling AI. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenAdobe FireflyKling AISoraRunwaySynthesiaGoogle VeoInVideoPika
Oct 20258.5%4.5%4.4%70.1%3.2%3.5%1.6%2.1%2%
Nov 202514.4%7.6%7.4%51.3%4.9%5.8%2.2%3.5%2.9%
Dec 202516.2%9%14.9%38.9%6.3%6.3%2.3%3.3%2.8%
Jan 202618.8%8.5%20.8%29.9%6.6%6%2.4%3.1%4%
Feb 202621.7%11.7%16.4%28.3%6.6%6.7%2.5%2.9%3.3%
Mar 202620.6%13.9%12.4%29.7%7.5%6.7%2.8%2.8%3.5%
Apr 202624.6%16.4%14.6%17.6%10.7%6.3%3.2%2.2%4.5%
May 202625.9%17.3%18.6%15.1%7.8%6.5%3.3%2.3%3.2%
Jun 202627.9%18.8%16.2%13%6.8%6.9%5.1%2.5%2.8%
Jul 202624.2%19.9%20.5%12%5.6%5.5%7.3%2.1%2.9%
Aug 202629.3%19.6%17.1%11.5%6%6.3%5.4%2.6%2.2%
Sep 202626.1%21.4%18.7%10.7%7.3%5.7%4.8%2.8%2.4%

How has the Adobe Firefly and Kling AI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Kling AI took it in December 2025, Adobe Firefly took it in March 2026, Kling AI took it in May 2026, Adobe Firefly took it in June 2026, Kling AI took it in July 2026, Adobe Firefly took it in August 2026.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators in New Zealand moved from 4.5% to 21.4%, and its estimated monthly branded searches moved from 1.9K to 3K.
  • Across the 12 months ending September 2026, Kling AI’s share of searches among AI video generators in New Zealand moved from 4.4% to 18.7%, and its estimated monthly branded searches moved from 1.9K to 2.6K.

How did search popularity change for New Zealand AI video generators in September 2026?

2 changes

  1. In September 2026, Adobe Firefly gained share of searches among AI video generators in New Zealand, from 19.6% to 21.4%.

  2. In September 2026, Kling AI gained share of searches among AI video generators in New Zealand, from 17.1% to 18.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and Kling AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Firefly

2 branded search terms

  • adobe firefly
  • adobefirefly

Kling AI

2 branded search terms

  • kling ai
  • klingai

How the Brand Demand Index is measured

Other head-to-heads among AI video generators

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