Brandwave

How popular isSora?

In September 2026, people searched for Sora by name about 1,480 times in New Zealand, a 95% decrease from the previous year. These searches made up 10.7% of all New Zealand AI video generator searches, placing Sora fourth out of nine generators. When we asked both ChatGPT and Google AI Overviews about AI video generators, Sora appeared in one of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Sora is the fourth most searched of 9 competitors and the eighth most recommended in AI answers.

  1. HeyGenShare of searches 26.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Adobe FireflyShare of searches 21.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Kling AIShare of searches 18.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SoraShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. RunwayShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sora was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sora is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Runway1st
  2. Kling AI2nd
  3. Google Veo3rd
  4. Adobe Firefly4th
  5. InVideo5th
  6. HeyGen6th
  7. Synthesia7th
  8. Sora8th
  9. Pika–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI video generators compete with Sora?

Sora against AI video generators in New Zealand, by month

Share of searches by month for HeyGen, Adobe Firefly, Kling AI, Sora, Runway, Synthesia, Google Veo, InVideo, Pika. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenAdobe FireflyKling AISoraRunwaySynthesiaGoogle VeoInVideoPika
Oct 20258.5%4.5%4.4%70.1%3.2%3.5%1.6%2.1%2%
Nov 202514.4%7.6%7.4%51.3%4.9%5.8%2.2%3.5%2.9%
Dec 202516.2%9%14.9%38.9%6.3%6.3%2.3%3.3%2.8%
Jan 202618.8%8.5%20.8%29.9%6.6%6%2.4%3.1%4%
Feb 202621.7%11.7%16.4%28.3%6.6%6.7%2.5%2.9%3.3%
Mar 202620.6%13.9%12.4%29.7%7.5%6.7%2.8%2.8%3.5%
Apr 202624.6%16.4%14.6%17.6%10.7%6.3%3.2%2.2%4.5%
May 202625.9%17.3%18.6%15.1%7.8%6.5%3.3%2.3%3.2%
Jun 202627.9%18.8%16.2%13%6.8%6.9%5.1%2.5%2.8%
Jul 202624.2%19.9%20.5%12%5.6%5.5%7.3%2.1%2.9%
Aug 202629.3%19.6%17.1%11.5%6%6.3%5.4%2.6%2.2%
Sep 202626.1%21.4%18.7%10.7%7.3%5.7%4.8%2.8%2.4%

  1. 1.HeyGen

    26.1%

    Held 1st. 3.6K estimated branded searches, -18.4% vs prior month. Share -3.2 points.

  2. 2.Adobe Firefly

    21.4%

    Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Kling AI

    18.7%

    Held 3rd. 2.6K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Sora

    10.7%

    Held 4th. 1.5K estimated branded searches, -14.5% vs prior month. Share -0.7 points.

  5. 5.Runway

    7.3%

    Moved from 6th to 5th. 1K estimated branded searches, +9.9% vs prior month. Share +1.2 points.

  6. 6.Synthesia

    5.7%

    Moved from 5th to 6th. 790 estimated branded searches, -16.8% vs prior month. Share -0.6 points.

  7. 7.Google Veo

    4.8%

    Held 7th. 660 estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  8. 8.InVideo

    2.8%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Pika

    2.4%

    Held 9th. 330 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Sora and its closest rivals

Every comparison with Sora

8 comparisons

How has branded search demand for Sora changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sora in New Zealand fell from 29.8K to 1.5K.
  • Across the 12 months ending September 2026, Sora’s share of searches among AI video generators in New Zealand decreased from 70.1% to 10.7%.
  • Across the 12 months ending September 2026, Sora fell from 1st to 4th among AI video generators in New Zealand.

How did search popularity change for New Zealand AI video generators in September 2026?

6 changes

  1. In September 2026, Runway overtook Synthesia to rank 5th among AI video generators in New Zealand, with 7.3% of the searches.

  2. In September 2026, Adobe Firefly gained share of searches among AI video generators in New Zealand, from 19.6% to 21.4%.

  3. In September 2026, Kling AI gained share of searches among AI video generators in New Zealand, from 17.1% to 18.7%.

  4. In September 2026, HeyGen lost share of searches among AI video generators in New Zealand, from 29.3% to 26.1%.

  5. In September 2026, Sora lost share of searches among AI video generators in New Zealand, from 11.5% to 10.7%.

  6. In September 2026, Google Veo lost share of searches among AI video generators in New Zealand, from 5.4% to 4.8%.

How are Sora’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • openai sora
  • sora ai
  • sora ai video
  • sora app

How the Brand Demand Index is measured

Who owns Sora?

Sora is owned by OpenAI. Brandwave also tracks ChatGPT and OpenAI Codex, owned by the same company, in New Zealand.

Do you work for Sora? To request corrections or removal please contact us via our support page and we will be happy to assist.

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