Sora vs Synthesia:Which is more popular by branded search in New Zealand?
In August 2026, Sora had more branded searches than Synthesia among AI video generators in New Zealand. Sora was estimated to have 1.7K branded searches compared to Synthesia’s 950, and held a 19.4% Share of Search versus Synthesia’s 10.6%.
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Which is more popular in search, Sora or Synthesia?
Compare the AI video generators New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sora, Synthesia. The figures are in the table below the chart.
View monthly share of search table
| Month | Kling AI | HeyGen | Sora | Synthesia | Runway | Pika |
|---|---|---|---|---|---|---|
| Oct 2025 | 4.9% | 6.4% | 78.8% | 4% | 3.6% | 2.3% |
| Nov 2025 | 9.1% | 11.8% | 62.5% | 7.1% | 5.9% | 3.6% |
| Dec 2025 | 18.7% | 13.3% | 48.7% | 7.8% | 7.9% | 3.6% |
| Jan 2026 | 26.2% | 15.8% | 37.3% | 7.5% | 8.2% | 5% |
| Feb 2026 | 21.7% | 19.2% | 37.2% | 8.9% | 8.7% | 4.3% |
| Mar 2026 | 17% | 18.5% | 40.3% | 9.2% | 10.2% | 4.8% |
| Apr 2026 | 20.9% | 23.2% | 25.1% | 9.1% | 15.3% | 6.4% |
| May 2026 | 27.3% | 25.1% | 22.1% | 9.5% | 11.4% | 4.6% |
| Jun 2026 | 26.8% | 24.9% | 21.2% | 11.4% | 11.1% | 4.5% |
| Jul 2026 | 32.8% | 25.8% | 19.1% | 8.8% | 8.8% | 4.7% |
| Aug 2026 | 29% | 27.1% | 19.4% | 10.6% | 10.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sora and Synthesia comparison changed over the last 12 months?
3 findings
- Sora was ahead of Synthesia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sora’s estimated Share of Search among AI video generators in New Zealand moved from 78.8% to 19.4%, and its estimated monthly branded searches moved from 29.8K to 1.7K.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators in New Zealand moved from 4% to 10.6%, and its estimated monthly branded searches moved from 1.5K to 950.
How did search popularity change for New Zealand AI video generators in August 2026?
2 changes
In August 2026, Synthesia overtook Runway to rank 4th among AI video generators in New Zealand, at 10.6%.
Estimated monthly branded searches for Sora in New Zealand fell 94.2% over 11 measured months, from 29.8K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sora’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.