Brandwave

Google Veo vs HeyGen:Which is more popular?

In September 2026, HeyGen had more branded searches than Google Veo among AI video generators in New Zealand. HeyGen had about 3,600 branded searches, while Google Veo had 660. HeyGen made up 26.1% of all AI video generator searches we track, and Google Veo accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about AI video generators, Google Veo appeared in four of the five answers and HeyGen in three. Google Veo was mentioned before HeyGen in four out of five answers.

Among AI video generators in New Zealand in September 2026

Who do people search for more?

HeyGen, about 5 searches for every 1 for Google Veo

HeyGen 3.6K searchesGoogle Veo 660 searches

Who does AI mention more?

Google Veo, mentioned in 4 of 5 answers, HeyGen in 3

Google Veo in 4 of 5HeyGen in 3 of 5

Who does AI recommend more?

Google Veo, named ahead of HeyGen in 4 of 5 answers

Google Veo first in 4HeyGen first in 1

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Veo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HeyGen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Veo was listed before HeyGen in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Runway1st
  2. Kling AI2nd
  3. Google Veo3rd
  4. Adobe Firefly4th
  5. InVideo5th
  6. HeyGen6th
  7. Synthesia7th
  8. Sora8th
  9. Pika–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Google Veo or HeyGen more popular in search?

This chart shows how often people search Google for Google Veo and HeyGen by name. Each line represents a brand's share of searches for all nine AI video generators we track, month by month, from searches in New Zealand.

Google Veo and HeyGen among AI video generators in New Zealand, by month

Share of searches by month for HeyGen, Google Veo. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenAdobe FireflyKling AISoraRunwaySynthesiaGoogle VeoInVideoPika
Oct 20258.5%4.5%4.4%70.1%3.2%3.5%1.6%2.1%2%
Nov 202514.4%7.6%7.4%51.3%4.9%5.8%2.2%3.5%2.9%
Dec 202516.2%9%14.9%38.9%6.3%6.3%2.3%3.3%2.8%
Jan 202618.8%8.5%20.8%29.9%6.6%6%2.4%3.1%4%
Feb 202621.7%11.7%16.4%28.3%6.6%6.7%2.5%2.9%3.3%
Mar 202620.6%13.9%12.4%29.7%7.5%6.7%2.8%2.8%3.5%
Apr 202624.6%16.4%14.6%17.6%10.7%6.3%3.2%2.2%4.5%
May 202625.9%17.3%18.6%15.1%7.8%6.5%3.3%2.3%3.2%
Jun 202627.9%18.8%16.2%13%6.8%6.9%5.1%2.5%2.8%
Jul 202624.2%19.9%20.5%12%5.6%5.5%7.3%2.1%2.9%
Aug 202629.3%19.6%17.1%11.5%6%6.3%5.4%2.6%2.2%
Sep 202626.1%21.4%18.7%10.7%7.3%5.7%4.8%2.8%2.4%

How has the Google Veo and HeyGen comparison changed over the last 12 months?

3 findings
  • HeyGen was ahead of Google Veo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Veo’s share of searches among AI video generators in New Zealand moved from 1.6% to 4.8%, and its estimated monthly branded searches moved from 700 to 660.
  • Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators in New Zealand moved from 8.5% to 26.1%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for New Zealand AI video generators in September 2026?

2 changes
  1. In September 2026, HeyGen lost share of searches among AI video generators in New Zealand, from 29.3% to 26.1%.

  2. In September 2026, Google Veo lost share of searches among AI video generators in New Zealand, from 5.4% to 4.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Google Veo’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Veo

2 branded search terms

  • google veo
  • veo ai

HeyGen

2 branded search terms

  • heygen
  • heygen ai video

How the Brand Demand Index is measured

Other head-to-heads among AI video generators

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.